Demand Generation Manager at Mortgage Automator, Toronto, Canada

Demand Generation Manager role at Mortgage Automator involves planning and executing multi-channel campaigns to generate qualified leads and pipeline in a growing B2B SaaS environment, collaborating across teams to align marketing with sales and revenue goals.

Key Responsibilities

• Plan and execute campaigns to generate qualified leads, meetings, and opportunities
• Build and manage HubSpot workflows for nurturing, follow-up, and conversion
• Own email marketing including newsletters, nurture programs, webinar and event promotions, and outbound sequences
• Partner with Sales to enhance lead follow-up and conversion processes
• Collaborate with Product and Customer Success to integrate customer insights into campaigns
• Work with Design and external partners to create high-quality campaign assets
• Track performance metrics and optimize campaigns using data-driven insights
• Experiment with new channels, tools, and AI to improve efficiency

Qualifications

• 4–7 years in B2B marketing, preferably in SaaS or similar field
• Hands-on expertise with HubSpot, focusing on workflows and campaign execution
• Proficiency in running email programs that boost engagement and conversion
• Solid grasp of marketing’s impact on revenue generation beyond lead quantity
• Ability to juggle multiple projects while maintaining focus
• Data-savvy with skills in analysis for informed decision-making
• Curious and proactive mindset for process improvement

Education

Bachelor’s Degree

Benefits And Growth

• Comprehensive paid vacation package
• Holistic wellness leave for personal well-being
• Flexible hybrid or remote work options across Canada
• Monthly catered team lunches
• Opportunities for internal professional development and continuous learning
• Modern, supportive workspace with necessary tools and technology
• Salary range of $95,000 - $115,000 based on experience