Integrated Marketing & Growth Manager at moomoo, Sydney, Australia

We are seeking an Integrated Marketing & Growth Manager to lead marketing strategy in Australia, overseeing comprehensive campaigns centered on product advantages and collaborating with acquisition channels to enhance efficiency and growth.

Key Responsibilities

• Manage end-to-end integrated marketing campaigns, including competitive analysis, content planning, storytelling, and performance evaluation
• Create engaging, locally tailored stories that highlight product benefits as reliable value propositions for Australian investors
• Collaborate with acquisition teams in paid, SEM/SEO, social, KOLs, and communities to boost conversion rates and operational efficiency
• Utilize data for trend identification, issue diagnosis, and evidence-based decisions, such as attribution modeling and anomaly detection
• Monitor fintech and brokerage competitors globally to inform and refine marketing strategies

Qualifications

• Over 5 years in marketing or growth roles, with proven success in directing full-cycle integrated campaigns
• Background in fintech, brokerage, or financial services strongly desired
• Knowledge of the Australian market and investor behaviors
• Active participation as an investor in AU, US, or HK markets, with expertise in stocks, options, and ETFs
• Robust analytical approach to convert data into actionable strategies
• Practical use of AI tools like ChatGPT or Claude in marketing or growth contexts
• Superior skills in cross-team collaboration and a focus on achieving results
• Bachelor’s degree or higher, with proficient English communication abilities

Education

Bachelor’s Degree

Benefits And Growth

• Significant autonomy and independence in a collaborative, team-oriented setting
• Substantial employer contributions to private health insurance and gym memberships
• Attractive compensation package including salary and performance bonuses
• Opportunities for continuous learning through education and training support
• Inclusive culture promoting professional growth and respect for all staff
• Certified as a Great Place to Work for 2025 and 2026, with strong global connections across eight markets