Field Marketing Manager - ANZ (4019) at GBG, Sydney, Australia

Drive regional pipeline growth in Australia and New Zealand by delivering targeted account-based marketing campaigns and in-person activations in close partnership with sales.

Key Responsibilities

• Collaborate with sales to develop account profiles and identify opportunities within existing customers and new prospects
• Execute account-based field campaigns, including in-person events and targeted outreach initiatives
• Create campaign plans aligned to buyer personas and specific accounts to boost engagement and advance pipeline
• Draft content and campaign briefs in coordination with internal stakeholders and external vendors
• Collect feedback from ANZ sales colleagues and relay performance insights to the broader marketing team

Qualifications

• B2B marketing experience, preferably in a technology setting
• Proven ability to work closely with sales and other customer-facing teams
• Hands-on familiarity with ABM platforms such as 6sense or equivalent tools
• Experience planning and delivering event-marketing programs
• Knowledge of integrated, multi-channel campaigns spanning digital, ABM, content and events
• Proactive approach to idea generation and data-driven performance optimisation