Product Growth Associate at Digital, Remote in United States

Seeking a Product Growth Associate to drive go-to-market strategies for a rebranded AI solution aimed at small and medium-sized businesses, including launch coordination and ecosystem engagement.

Key Responsibilities

• Oversee the Product Hunt launch planned for early May 2026.
• Craft targeted positioning and messaging for SMB users.
• Manage launch campaigns in partnership with external agencies.
• Develop and produce demonstration videos and scenario-based content.
• Compile a comprehensive set of product marketing materials.
• Author concise and user-friendly product guides and documentation.
• Perform user interviews to collect valuable feedback.
• Incorporate market insights into messaging and feature development.
• Coordinate projects with key opinion leader agencies, launch collaborators, and creative teams.
• Collaborate with product managers on roadmap alignment and communication.
• Participate in San Francisco networking events, meetups, and hackathons.
• Foster connections in the startup and SMB communities.
• Facilitate growth efforts through community engagement.

Qualifications

• 3–7+ years in product marketing, preferably with SaaS or AI technologies.
• Deep knowledge of SMB markets and launch tactics.
• Demonstrated success with Product Hunt or similar platform launches.
• Proficiency in producing or directing premium marketing materials like videos and campaigns.
• Background in user research and interviews.
• Robust project management abilities involving diverse stakeholders and agencies.
• English and Mandarin fluency preferred for team and partner interactions.

Benefits And Growth

• Full-time position starting with a 3-month contract from April to June 2026, offering possibilities for extension or permanent hire.