Lead marketing strategy and execution for a major on-demand delivery platform, driving campaigns that deliver growth and shape user engagement across multiple service verticals.
Key Responsibilities
- Own the full marketing lifecycle from strategy and creative briefing to execution and optimisation across delivery verticals.
- Translate business goals into impactful campaigns that drive acquisition, conversion, and scalable results.
- Partner with Operations and commercial teams to address challenges through data-led marketing initiatives.
- Balance aggressive growth, retention, and defensive strategies across multiple verticals.
- Lead cross-functional collaboration with Product, Growth, PR, Creative, Agencies, and Operations teams.
- Oversee and mentor a marketing team, prioritise workloads, and ensure high performance across concurrent projects.
- Identify risks, resolve issues swiftly, and maintain execution momentum to deliver campaigns at scale.
Qualifications
- BA/BS degree or equivalent experience
- 7+ years in marketing, growth, integrated campaigns, or brand strategy
- Experience leading large-scale, cross-functional marketing initiatives
- Strong commercial instinct linking marketing to business performance
- Proven stakeholder management and ability to influence across teams
- Comfortable in high-growth, high-pressure environments with multiple concurrent priorities
- Experience managing agencies, vendors, and cross-functional teams
- Prior leadership or team management experience preferred
- Background in tech, platform, delivery, e-commerce, or consumer businesses is a plus
- Exceptional verbal and written English communication and presentation skills