Digital Marketing Manager (Banking and Finance) at Digital, Singapore City, Singapore - Ref 97DC08

Seeking a Digital Marketing Manager to plan and deliver multi-channel campaigns for banking, fintech, and financial services audiences across global markets.

Key Responsibilities

• Execute integrated digital campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards, and conferences.
• Drive demand generation, audience growth, and lead-nurturing initiatives toward senior banking and fintech decision-makers.
• Manage CRM and marketing-automation workflows in Pardot or similar platforms, including segmentation and EDM campaigns.
• Partner with commercial, editorial, research, and events teams to support conferences, awards, subscriptions, and thought-leadership activities.
• Promote webinars, virtual events, and conferences across APAC, Middle East, Africa, Europe, and additional international regions.
• Assist content marketing projects such as reports, whitepapers, newsletters, landing pages, and campaign assets.
• Monitor performance, track KPIs, and deliver optimisation insights and reporting.
• Support LinkedIn paid campaigns, lead-generation programmes, and digital-audience engagement strategies.
• Coordinate campaign timelines with multiple stakeholders and regional teams.

Qualifications

• Proven B2B digital marketing, content marketing, or demand generation experience.
• Background in financial media, conferences, awards, fintech, SaaS, enterprise technology, or professional services preferred.
• Hands-on experience with Pardot, HubSpot, Marketo, or comparable CRM and marketing automation platforms.
• Strong grasp of lead generation, campaign metrics, audience segmentation, and email marketing best practices.
• Experience supporting webinars, conferences, awards, or enterprise events highly preferred.
• Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO/SEM tools, and digital reporting platforms.
• Strong written communication skills for professional and executive audiences.
• Highly organised with excellent stakeholder management and project coordination abilities.
• Able to work independently in remote and globally distributed teams.
• Singapore-based.