SEO, Content & AI Growth Lead at WATI.io, Remote in Singapore

Lead AI-enhanced organic growth initiatives at Wati, integrating SEO, content strategies, and automation to boost revenue through scalable systems for traditional and AI-driven search channels.

Key Responsibilities

• Develop and implement an organic growth strategy spanning Google search and AI answer engines like Perplexity and ChatGPT, targeting revenue metrics, funnel stages, and high-value market segments.
• Build and deploy AI-supported content production processes using tools like Cursor and Claude Code for automation, research, and internal linking, emphasizing rapid iteration and scaling.
• Ensure robust technical SEO practices including site structure, Core Web Vitals, and LLM-optimized content with schema and entity-focused designs to enhance AI visibility and citations.

Qualifications

• Proven success in generating ARR and pipeline via SEO and content in B2B SaaS settings.
• Practical expertise in programmatic SEO, automated content pipelines, and AI coding assistants such as Cursor, Claude Code, and Python.
• Advanced knowledge of technical SEO, website architecture, and GEO/AEO principles.
• Strong analytical skills in funnel metrics, cohort analysis, CAC, and pipeline dynamics.
• Experience guiding teams or cross-functional groups with accountability and regular reviews, plus high ownership in revenue modeling, technical builds, and narrative positioning.