Web Growth Lead at Vestd, Remote in United Kingdom - 22 Apr

Lead the optimization and growth of the company website as a key revenue driver, focusing on conversion improvements, experimentation with AI tools, and autonomous management within the marketing team in a remote-first UK-based role.

Key Responsibilities

• Develop and prioritize the website growth roadmap aligned with pipeline and acquisition objectives
• Optimize conversions across critical user journeys including homepage, product pages, pricing, trial, and demo flows
• Accelerate experimentation through rapid hypothesis testing and insight generation using AI tools
• Design and build pages from concept to launch using HubSpot CMS with expertise in HTML, CSS, and JavaScript
• Implement technical architecture for enhanced search and AI visibility, including schema markup and structured data
• Maintain website performance by monitoring Core Web Vitals, technical health, and load speeds
• Analyze data from GA4, heatmaps, and session records to inform strategic decisions
• Enhance CMS architecture for scalability, quick updates, and consistent quality

Qualifications

• Proven track record in CRO and conversion optimization
• Proficiency in HTML, CSS, and JavaScript
• Expert knowledge of HubSpot CMS and CRM
• Understanding of AI tools for agentic web development and MPC
• Strong UX/UI design instincts
• Rigorous testing and experimentation methodologies
• Ability to own a growth channel autonomously
• Strong cross-functional communication skills
• Data-driven decision-making with GA4, attribution, and funnel analysis
• High standards for UX and messaging quality and clarity
• Remote-first working mindset
• B2B SaaS or fintech experience (preferred)
• Technical SEO and LLM optimization (preferred)
• Schema markup and structured data experience (preferred)
• Framer or Webflow experience (preferred)
• API and webhook experience (preferred)
• Startup or scaleup experience (preferred)
• Knowledge of shares and share schemes (preferred)
• Experience in remote teams (preferred)

Benefits And Growth

• Salary up to £45,000-£50,000 depending on experience, plus equity
• Remote-first with hybrid options and twice-yearly in-person retreats
• Flexible work environment for work/life balance
• Monthly recognition scheme
• Support for home working equipment
• Personal training and development budget
• Private medical insurance after qualifying period
• Team socials and company events
• 25 days annual leave plus one extra day per year of service (up to five additional days)
• Employer contribution pension scheme after qualifying period