AEO / SEO & Content Lead | Remote at Gatekeeper, Remote, GB

Spearhead Gatekeeper’s organic expansion efforts by integrating traditional search engine optimization with Answer Engine Optimization, enhancing brand and content discoverability on search engines and AI platforms, while partnering with marketing, sales, and product teams to boost qualified leads and digital visibility.

Key Responsibilities

• Develop and refine strategies for organic search and AI discovery, including quarterly plans for site architecture, schema, semantic optimization, and performance enhancements.
• Formulate AI-specific tactics to elevate presence on platforms like ChatGPT, Gemini, Claude, and Perplexity through structured data and entity-focused approaches.
• Direct content planning and refinement to attract targeted traffic, producing briefs with keyword analysis, intent mapping, and competitive evaluation, while updating existing assets for better engagement and conversions.
• Collaborate with product, customer success, and sales to align content with buyer priorities and market developments, focusing on consolidation for site authority.
• Oversee technical aspects using tools like GA4, Search Console, HubSpot, Ahrefs, or Semrush to analyze rankings, traffic, and revenue impact, conducting tests for AI relevance and landing page improvements.
• Maintain off-site reputation on sites like G2 and Capterra, and pursue external content through partnerships, affiliates, and authoritative citations.

Qualifications

• Demonstrated expertise in B2B SaaS SEO, encompassing keyword planning, on-page and technical tweaks, and content evaluation.
• Solid grasp of AEO principles and AI platform content surfacing mechanisms.
• Advanced skills in GA4, Google Search Console, and SEO suites like Ahrefs or Semrush.
• Track record in crafting search-intent-driven content briefs for buyer journeys.
• In-depth knowledge of technical elements such as schema, site structure, metadata, Core Web Vitals, and linking strategies.
• Familiarity with HubSpot or equivalent for linking organic metrics to business results.
• Analytical mindset with curiosity for data-driven insights.
• Self-starter capable of end-to-end project management.
• Innovative tester in dynamic settings.
• Team-oriented collaborator across functions.
• Adaptable to high-growth SaaS pace.
• Bonus: Experience with Ziptie analytics, review site management, or semantic/entity SEO.

Benefits And Growth

• Fully remote work arrangement without office requirements.
• Ample paid time off.
• Extensive health coverage including private medical and dental.
• Retirement support via GRSP matching in Canada or pension in UK.
• Employee assistance services.
• Professional development programs.
• Full technology provision for optimal performance.
• Charity matching for community non-profits.
• Company-wide retreats.
• Inclusive, multicultural culture across 15 countries.