Growth Operations Lead | Remote (UK or Canada) at Gatekeeper, Remote in United Kingdom

The Growth Operations Lead plays a central role in Gatekeeper’s demand generation strategy, overseeing campaign implementation, marketing operations, and website optimization. This practical position emphasizes developing and refining campaigns, maintaining robust HubSpot systems, and applying AI-driven approaches to boost efficiency, with performance evaluated based on qualified pipeline creation, funnel effectiveness, and data reliability.

Key Responsibilities

• Manage HubSpot as the core marketing system, handling properties, lifecycle stages, workflows, lead scoring, routing, consent protocols, and related documentation.
• Create and sustain marketing automation, segmentation, and campaign coordination to fuel pipeline expansion.
• Maintain database integrity via deduplication, data standardization, suppression handling, and GDPR adherence.
• Uphold precise lifecycle definitions, routing mechanisms, and pipeline frameworks for reliable reporting and forecasting.
• Design, execute, and refine paid campaigns on platforms like LinkedIn Ads, Google Ads, Meta, YouTube pre-roll, and geo-specific initiatives.
• Track campaign results and align ad expenditures with pipeline impact and revenue generation.
• Test variations in creatives, messaging, audiences, and targeting to enhance conversions and lower customer acquisition costs.
• Explore innovative ad formats, including those powered by LLMs or contextual targeting.
• Oversee website functionality, including structure, metadata, crawl efficiency, schema implementation, redirects, and speed.
• Handle Google Tag Manager setup, GA4 integration, conversion monitoring, and event tracking.
• Optimize the site for user engagement and AI search visibility using structured data and readable formats.
• Develop and launch landing pages, nurture sequences, and AI-enhanced email campaigns tailored to buyer personas and stages.
• Execute email marketing with focus on segmentation, delivery improvements, and performance analytics.
• Conduct A/B tests on landing pages, calls-to-action, subject lines, forms, and lead capture to elevate conversions.
• Apply AI for audience analysis, campaign planning, and result evaluation.
• Design and update dashboards for monitoring funnel metrics, campaign contributions, and conversion rates.
• Assess emerging AI solutions and automation to enhance campaign outcomes and processes.

Qualifications

• Practical expertise in overseeing paid media campaigns on LinkedIn Ads, Google Ads, YouTube, and Meta.
• Profound knowledge in managing and configuring HubSpot, covering objects, lifecycle stages, lead scoring, workflows, routing, and consent handling.
• Background in constructing and improving landing pages, delivering email campaigns, and performing A/B tests to boost conversions.
• Firm grasp of web technical elements such as GTM, GA4, metadata, schema, crawlability, and redirects.
• Robust analytical abilities to assess funnel performance, diagnose conversion bottlenecks, and create reporting dashboards.
• AI-oriented approach, including use of tools and automation to speed up tasks and elevate marketing results.
• Inquisitive and data-focused, skilled at extracting insights from information.
• Independent and proactive, with strong accountability and self-management capabilities.
• Innovative and test-oriented, adept at rapidly trying concepts and applying learnings.
• Team-oriented, fostering solid connections with Marketing, Product, Sales, Customer Success, and RevOps teams.
• Adaptable to a dynamic, expanding SaaS setting.
• Bonus: Knowledge of enrichment or personalization tools like Clay or account intelligence systems.
• Bonus: Understanding of AI agents and LLMs in content consumption, plus structured data’s impact on visibility.
• Bonus: Work in B2B SaaS aimed at mid-market or enterprise clients.

Benefits And Growth

• Fully remote work arrangement with no office requirements or commuting.
• Ample paid time off policy.
• Extensive benefits including private medical and dental insurance.
• GRSP matching for Canada or pension contributions for UK.
• Employee Assistance Program.
• Professional development and learning resources for continuous growth.
• Provided technology and equipment for optimal performance.
• Gatekeeper for Good initiative: Matching funds for local non-profits.
• Company retreats.