Marketing Growth Lead, Advocacy at Booksy, Remote in Spain

Lead advocacy efforts at Booksy to harness word-of-mouth marketing, converting enthusiastic providers into a powerful sales network for driving expansion in Spain and internationally, while managing referral and affiliate systems in collaboration with global growth leadership.

Key Responsibilities

• Operationalize word-of-mouth strategies to create scalable growth mechanisms.
• Develop and manage infrastructure for referral and affiliate initiatives.
• Foster relationships with key providers to convert community insights into effective growth strategies.
• Design viral growth loops and collaborate with creative and social teams for seamless organic advocacy integration.
• Apply data-driven tactics balanced with community feedback to optimize marketing outcomes.

Qualifications

• At least 5 years in advocacy marketing with demonstrated success in community-driven growth.
• Experience thriving in fast-paced tech scale-up settings.
• Hands-on proficiency with AI tools and basic coding for quick implementations.
• Expertise in automation platforms such as Make.com or Zapier for efficient workflows.
• Strong interpersonal abilities to build strategic partnerships within the provider community.
• Collaborative approach to align with cross-functional teams like creative and social.
• Fluent English for effective communication in an international team.

Benefits And Growth

• Fully remote and flexible position within Spain, with optional access to Madrid office.
• Comprehensive private medical and dental insurance coverage.
• Wellness platform providing redeemable coupons from partners like Amazon, Zalando, and Decathlon.
• Monthly €50 allowance for services via the Booksy app.
• Up to two weekly psychologist sessions.
• Flexible compensation options and an additional birthday holiday.