Web Growth Lead at Vestd, Remote in United Kingdom - 30 Apr

As Web Growth Lead, you will manage the Vestd website as a key revenue generator, leading optimization efforts, experiments, and AI-driven innovations to boost pipeline metrics and user engagement in a remote UK-based marketing team.

Key Responsibilities

• Develop and prioritize website growth roadmap aligned with pipeline and acquisition objectives
• Optimize conversions across critical user journeys including homepage, product pages, pricing, and trial/demo flows
• Accelerate experimentation through hypothesis testing and AI tools to shorten cycles from idea to insight
• Design and build pages from concept to launch using Hubspot CMS, leveraging HTML, CSS, and JavaScript
• Implement technical architecture for search and AI visibility, including schema markup and structured data
• Maintain website performance focusing on Core Web Vitals, technical health, and load speed
• Analyze data from GA4, heatmaps, and session insights to inform strategic decisions
• Enhance CMS architecture for scalability, rapid updates, and consistent quality

Qualifications

• Demonstrated success in CRO and conversion rate enhancements
• Proficiency in HTML, CSS, and JavaScript
• Advanced expertise in Hubspot CMS and CRM
• Familiarity with AI tools for web development and optimization
• Strong UX/UI design principles and instincts
• Experience in testing methodologies and experimentation processes
• Ability to independently manage a growth channel
• Effective cross-functional communication skills
• Data-driven approach using GA4, attribution, and funnel analysis
• Commitment to high standards in UX and messaging quality
• Adaptability to remote-first working environment

Benefits And Growth

• Salary up to £45k-£50k based on experience, plus equity and additional benefits
• Remote-first setup with twice-yearly in-person retreats and potential future hybrid options
• Flexible work environment promoting work/life balance and autonomy
• Personal training and development budget for career advancement
• Private medical insurance after qualifying period
• Employer pension contributions after qualifying period
• 25 days annual leave plus one extra day per year of service, up to five days
• Monthly recognition scheme and regular team social events
• Support for home working equipment and a freelance budget for design, copy, and development
• Influence on tech stack and tooling decisions
• Commitment to professional growth and UN Sustainable Development Goal 8 alignment