Head of Marketing - AI-Native Ecommerce Growth Lead at Vista Fulfillment Group, Santee, US

Hands-on marketing leader needed to drive ecommerce growth for an alcohol marketplace by owning strategy and execution across acquisition, retention, SEO, GEO, paid media, content, lifecycle, and AI-powered systems.

Key Responsibilities

• Build and lead the complete marketing roadmap spanning acquisition, retention, conversion, and brand initiatives
• Deliver monthly growth plans aligned to revenue, traffic, conversion, repeat purchase, email revenue, CAC, ROAS, and LTV targets
• Own Shopify store performance, Klaviyo flows and campaigns, full paid media stack, SEO/GEO strategy, content, affiliates, partnerships, and marketplace channels
• Apply AI tools daily to accelerate content production, automation, audience segmentation, reporting, and customer journey optimization
• Create repeatable systems for campaign production, product research, segmentation, and performance tracking
• Lead technical SEO, product page optimization, internal linking, schema, backlinks, and organic content strategy
• Develop GEO/AEO tactics to improve visibility in AI answer engines and conversational discovery platforms
• Own Klaviyo deliverability, testing, personalization, segmentation, and revenue reporting
• Design and refine lifecycle flows including welcome, abandoned cart, browse abandonment, post-purchase, winback, reviews, and replenishment
• Manage paid acquisition on Meta, Google, TikTok, YouTube, affiliates, and retargeting channels
• Improve conversion rate via landing page tests, product merchandising, offers, navigation, trust signals, and checkout optimization
• Produce weekly and monthly reporting that explains performance drivers and next-step actions
• Coordinate seasonal, holiday, gifting, and product-drop campaigns while maintaining alcohol-industry compliance

Qualifications

• 5+ years marketing experience with proven ecommerce background, preferably in physical products or alcohol/CPG
• Hands-on proficiency with Shopify, Klaviyo, GA4, GTM, Google Search Console, Meta Ads, Google Ads, and TikTok Ads
• Strong working knowledge of technical SEO, content marketing, analytics, CRO, and ecommerce metrics
• Daily fluency with AI tools including ChatGPT, Claude, Gemini, Perplexity, Zapier, Make, Airtable, Notion, and Looker Studio
• Experience managing SEO platforms (Ahrefs, SEMrush, or Moz), CRO tools (Hotjar, Clarity), and creative platforms (Canva, Figma)
• Track record of optimizing acquisition, lifecycle, retention, LTV, CAC, and ROAS
• Bachelor’s degree or higher in Marketing or related field
• Comfortable working solo or directing freelancers and agencies; alcohol or regulated industry experience preferred

Education

Bachelor’s Degree

Benefits And Growth

• $45–60 per hour plus performance bonus potential
• 401(k), health insurance, and flexible schedule
• Opportunity to shape the growth engine of a growing alcohol ecommerce marketplace
• Entrepreneurial environment with scope to build systems and expand into larger leadership responsibilities