MarTech and App Growth Lead at Lyst, London, United Kingdom

Lead app acquisition and growth strategies for Lyst’s global fashion platform, optimizing paid channels, measurement systems, and cross-team collaborations to enhance performance and decision-making in mobile marketing.

Key Responsibilities

• Develop and own app acquisition strategy for major paid channels like Meta, Apple Search Ads, and Google App Campaigns/UAC
• Optimize channel performance through audience targeting, creative development, bidding strategies, funnel improvements, and budget distribution
• Manage app marketing measurement and attribution for key metrics including installs, CAC, ROAS, retention, cohort quality, and conversions
• Oversee and refine MMP and app measurement infrastructure, including attribution, integrations, event mapping, validation, and data maintenance
• Collaborate with Product, Engineering, Data, and Analytics teams to enhance tracking, event accuracy, funnel insights, and reporting
• Convert technical measurement challenges into actionable commercial insights and recommendations
• Create and manage an experimentation roadmap covering acquisition, creative, audience, funnel performance, and incrementality testing
• Establish robust performance reporting standards focused on clarity, utility, and business priorities
• Implement scalable processes for app marketing, including testing frameworks, reporting, prioritization, and performance oversight

Qualifications

• Proven expertise in app performance marketing, growth, mobile measurement, or MarTech roles
• Practical experience with app acquisition channels, especially Meta Ads Manager, Apple Search Ads, and Google App Campaigns/UAC
• Deep knowledge of mobile attribution and privacy issues like ATT, SKAN, and post-IDFA constraints
• Proficiency in managing MMPs such as AppsFlyer, Adjust, or Branch for attribution, event setup, and integrations
• Advanced analytical and commercial skills linking measurement to strategy, budgeting, and outcomes
• Ability to analyze app metrics deeply, explain data confidence, causes, and next steps
• Cross-functional collaboration experience with Product, Engineering, Analytics, and Data teams for tracking and reporting improvements
• Comfort with tools like Looker and Excel for reporting
• Meticulous attention to detail, judgment, and structured problem-solving
• Effective communication of technical ideas to non-experts
• Background in developing testing, reporting, measurement, or growth processes
• Familiarity with app economics including LTV/CAC, retention, incrementality, and cohort analysis
• Desirable: Ecommerce, marketplace, fashion, or high-volume performance marketing experience
• Desirable: Web performance marketing involvement
• Desirable: Advanced methods like incrementality testing, lift studies, MMM
• Desirable: Agency or partner management, or team leadership

Education

Unspecified

Benefits And Growth

• Hybrid work model with required office days on Tuesdays and Thursdays, plus remote flexibility
• Generous time off: 29 holidays annually plus 8 statutory bank holidays
• Up to 4 weeks remote work from anywhere per year
• Enhanced family leave, paid dependent time off, and fertility support
• Annual clothing allowance starting at £250, increasing to £1,000 with tenure
• Comprehensive private healthcare via Vitality from day one
• £1,000 annual training allowance for conferences, courses, and resources
• Pension with 5% employee and 3% employer contributions
• Free annual eye tests and glasses discounts
• Cycle-to-Work scheme for bicycle purchases
• Interest-free season ticket loans for commuting
• Frequent social events including parties, sports, quizzes, and interest-based groups like football and book clubs