Responsable marketing | Marketing Lead at Valsoft Corporation, Montreal, Canada

Lead go-to-market strategy for an AI platform serving dental professionals across Canada and the United States, driving brand positioning, demand generation, and product marketing initiatives.

Key Responsibilities

• Define and execute marketing strategy for Canadian and American markets while adapting messaging to regional realities
• Position the solution as the reference for clinical AI in dentistry and ensure brand consistency across touchpoints
• Plan and oversee digital campaigns including SEO/SEM, email, and social media; manage presence at major dental events
• Develop content marketing programs and collaborate with sales on enablement tools and acquisition funnels
• Craft messaging for AI features, orchestrate feature launches, and create case studies and educational content
• Support technology partnership efforts and position the brand at the forefront of digital dental transformation
• Manage marketing budget, track ROI by channel and market, implement performance dashboards, and ensure regulatory compliance

Qualifications

• Bachelor’s degree in marketing, communications, business administration, or related field
• Minimum 4 years of B2B marketing experience, ideally in SaaS or technology environments
• Experience in health technology, medical, or dental software is a significant asset
• Proven work across Canadian and U.S. markets with ability to adapt to cultural and regulatory contexts
• Proficiency in digital marketing and CRM tools including automation, paid campaigns, and analytics
• Bilingual fluency in French and English (written and spoken) is required
• Strong interest in artificial intelligence and clinical applications with ability to simplify complex features
• Data-driven mindset with strong analytical skills

Benefits And Growth

• Join a tight-knit founding team directly connected to strategic decisions
• Opportunity to build the brand from its foundations across two markets
• Work in a high-growth company at a pivotal stage shaping the future of AI in dentistry