Growth Lead (AI / SaaS) at Digital, San Jose, United States

Seeking a proactive Growth Lead to spearhead the introduction and expansion of an AI-driven SaaS solution for small and medium-sized enterprises, managing go-to-market plans, customer acquisition, and initial product scaling in close partnership with founders and technical teams.

Key Responsibilities

• Develop comprehensive go-to-market plans for product introductions.
• Propel product development from inception to expansion, including initial market positioning and scaling user acquisition.
• Plan and implement growth tests in areas like user onboarding, engagement, and retention.
• Establish ideal customer profiles, branding, and communications using customer feedback and industry trends.
• Oversee product launches on platforms like Product Hunt and lead community-based growth efforts.
• Construct and refine conversion pathways, such as website landing pages, user signup processes, and pricing structures.
• Perform customer interviews and apply findings to enhance product features and growth tactics.
• Produce content for product promotion, including demonstrations, application examples, and launch materials.
• Partner with product and engineering groups to rapidly refine functionalities and user experiences.
• Coordinate with outside vendors, such as marketing firms or content creators, when required.

Qualifications

• Demonstrated background in launching products from scratch in startups or emerging companies.
• Established success in boosting user engagement, activation rates, or income generation.
• Practical expertise in go-to-market planning, product rollouts, and growth implementation.
• Versatile approach spanning product development, marketing, and expansion strategies.
• Familiarity with conducting tests like A/B comparisons, signup flow enhancements, and pathway optimizations.
• Adaptability to dynamic, uncertain settings with significant autonomy.
• Excellent interpersonal abilities for articulating product benefits into concise communications.
• Background in AI technologies, software-as-a-service models, or developer platforms preferred.