Product Growth Lead (AI / SaaS) at Digital, San Francisco, United States - 6 May

Dynamic mid-senior role leading the launch and expansion of an AI-driven SaaS solution for small and medium businesses, encompassing go-to-market planning, user acquisition, and growth from inception through scaling in a collaborative startup setting.

Key Responsibilities

• Develop and manage comprehensive go-to-market strategies for product introductions.
• Spearhead initial product expansion from launch to growth scaling.
• Formulate and implement growth tests in areas like onboarding, user engagement, and retention.
• Establish ideal customer profiles, product positioning, and communication strategies using user data and market trends.
• Direct Product Hunt campaigns and community-based growth efforts.
• Construct and refine conversion pathways including landing pages, user onboarding, and pricing models.
• Perform user interviews and integrate findings into product and expansion plans.
• Produce content for product promotion such as demonstrations, case studies, and launch materials.
• Partner with product and engineering teams to rapidly enhance features and user experience.
• Oversee relationships with external collaborators including agencies, creators, and growth platforms.

Qualifications

• Demonstrated success in developing products from scratch in startups or nascent companies.
• Established history of boosting user acquisition, activation, or income generation.
• Practical expertise in go-to-market planning, product rollouts, and growth implementation.
• Versatile proficiency spanning product development, marketing, and growth functions.
• Familiarity with conducting experiments such as A/B tests, onboarding enhancements, and funnel optimizations.
• Adaptability to fast-moving, uncertain settings with significant autonomy.
• Excellent communication abilities to articulate product benefits effectively.
• Background in AI, SaaS, or developer tools preferred.