Product & Growth Lead at Digital, San Francisco, United States

Seeking a proactive leader to spearhead the introduction and expansion of an AI-driven SaaS solution for small and medium-sized businesses, overseeing go-to-market plans, customer acquisition, and product development from inception to initial scaling in collaboration with founders and technical teams.

Key Responsibilities

• Develop and manage comprehensive go-to-market approaches for product introductions.
• Propel initial product expansion from concept positioning to expanded user acquisition.
• Plan and implement growth tests focusing on user onboarding, engagement, and retention.
• Identify ideal customer profiles, positioning, and communication strategies using customer feedback and market data.
• Oversee Product Hunt product releases and additional community-based growth efforts.
• Construct and refine conversion pathways including website pages, user onboarding processes, and pricing models.
• Perform user interviews and apply findings to enhance product features and growth tactics.
• Produce content for product promotion such as demonstrations, application examples, and launch materials.
• Partner with product and engineering groups to rapidly refine features and user interfaces.
• Coordinate with outside collaborators including agencies, content creators, and distribution channels when required.

Qualifications

• Demonstrated background in launching products from scratch in startups or nascent companies.
• Established success in boosting user engagement, activation rates, or revenue generation.
• Practical knowledge of go-to-market planning, product rollouts, and growth implementation.
• Versatile proficiency spanning product management, marketing, and growth functions.
• Familiarity with conducting tests such as A/B comparisons, onboarding enhancements, and funnel optimizations.
• Adaptability to dynamic, uncertain settings with significant personal accountability.
• Effective communication abilities to articulate product benefits clearly.
• Background in AI, SaaS platforms, or developer technologies preferred.