Growth Lead (AI / SaaS) at Digital, San Francisco, United States

Dynamic opportunity for a proactive Growth Lead to spearhead the introduction and expansion of an AI-driven SaaS solution aimed at small and medium-sized businesses, managing strategy and execution from inception to early scaling in a collaborative startup setting.

Key Responsibilities

• Develop and implement comprehensive go-to-market strategies for product introductions.
• Propel product growth from initial concept to acquisition scaling.
• Plan and carry out experiments to enhance onboarding, activation, and user retention.
• Establish ideal customer profiles, product positioning, and messaging informed by user feedback and market analysis.
• Oversee Product Hunt campaigns and community-based growth activities.
• Construct and refine conversion pathways including landing pages, onboarding processes, and pricing models.
• Perform user interviews and integrate findings into product and growth plans.
• Produce content for product promotion such as demonstrations, case studies, and launch materials.
• Partner with product and engineering teams to rapidly refine features and user experience.
• Coordinate with external collaborators like agencies, content creators, or growth platforms when required.

Qualifications

• Demonstrated success in developing products from scratch in startups or nascent companies.
• Established history of boosting user acquisition, activation, or revenue.
• Practical expertise in go-to-market planning, product rollouts, and growth implementation.
• Versatile approach spanning product, marketing, and growth functions.
• Proficiency in conducting experiments including A/B tests, onboarding enhancements, and funnel optimizations.
• Adaptability to high-velocity, uncertain settings with significant autonomy.
• Effective communication abilities to articulate product benefits compellingly.
• Prior involvement with AI, SaaS, or developer tools preferred.