Digital Marketing Lead at Digital, Singapore City, Singapore

Lead and execute multi-channel digital marketing initiatives that generate demand and nurture leads for senior banking, fintech and financial-services audiences across multiple regions.

Key Responsibilities

• Execute multi-channel campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards and conferences
• Drive demand generation, audience growth and lead-nurturing programmes for senior decision-makers in banking and fintech
• Manage CRM and marketing-automation workflows in Pardot or similar platforms, including segmentation and EDM campaigns
• Collaborate with commercial, editorial, research and events teams on thought-leadership and subscription campaigns
• Promote webinars, virtual events and conferences across APAC, Middle East, Africa, Europe and other international markets
• Support content marketing through reports, whitepapers, newsletters, landing pages and campaign assets
• Monitor KPIs, deliver performance reports and provide optimisation recommendations
• Run LinkedIn paid campaigns and digital audience-engagement initiatives
• Coordinate project timelines across multiple stakeholders and regional teams

Qualifications

• Previous B2B digital marketing, content marketing or demand-generation experience
• Background in financial media, conferences, awards, fintech, SaaS, enterprise technology or professional services (preferred)
• Hands-on experience with Pardot, HubSpot, Marketo or equivalent CRM/marketing-automation platforms
• Strong grasp of lead-generation tactics, campaign metrics, audience segmentation and email best practices
• Experience supporting webinars, conferences, awards or enterprise events (preferred)
• Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO/SEM tools and digital reporting platforms
• Excellent written communication and content-coordination skills for professional audiences
• Highly organised with proven stakeholder-management and project-coordination abilities
• Comfortable working independently in remote, globally distributed teams
• Singapore-based