Growth Marketing Associate - Paid Media & Content at Fred Astaire Dance Studios, Pewaukee, US

Growth-oriented marketing professional supporting paid media campaigns, content creation, and email initiatives to drive lead generation and brand growth for a nationwide dance studio franchise.

Key Responsibilities

• Plan, launch, and manage paid campaigns on Google Ads and social platforms including Meta, YouTube, and TikTok.
• Perform daily optimizations such as bids, budgets, audiences, keywords, and creative testing.
• Write and test ad copy, headlines, and messaging to generate qualified leads and intro lesson bookings.
• Develop retargeting and nurture campaigns that move prospects through the customer journey.
• Collaborate with web/dev and design teams to improve landing pages and conversion flows.
• Onboard and educate studio partners on paid programs and performance insights.
• Maintain an editorial calendar aligned with promotions and seasonal initiatives.
• Produce SEO-informed content for websites, blogs, landing pages, and press releases.
• Implement on-page SEO elements and ensure brand voice consistency across assets.
• Build and deploy segmented email campaigns supporting lead nurturing and retention.
• Write and test compelling email copy, subject lines, and messaging.
• Support field teams with corporate email/SMS tools and program adoption.
• Deliver performance reporting across paid, organic, email, and content channels.
• Translate analytics into actionable insights for leadership and studio stakeholders.
• Contribute to marketing playbooks and SOPs for studio enablement.

Qualifications

• 2+ years hands-on experience managing digital ad campaigns with Google Ads and paid social.
• Strong copywriting skills for ads, landing pages, blogs, and email.
• Working knowledge of content and SEO best practices plus CMS platforms such as WordPress.
• Proficiency with Google Ads, Google Analytics, Search Console, Ahrefs/SEMrush, Meta Ads, and AI tools.
• Experience with TikTok, Bing Ads, Reddit, or programmatic advertising is a plus.
• Growth-oriented mindset with curiosity, ownership, and attention to detail.
• Clear communicator able to translate data into simple insights for non-marketers.
• Collaborative, coachable, and comfortable working in a fast-paced learning environment.

Education

High School or equivalent

Benefits And Growth

• Hybrid schedule: Monday–Thursday onsite at Pewaukee, WI office, Fridays remote.
• Access to mentorship, professional development, and continuous learning opportunities.
• Direct impact on local dance studios nationwide through mission-driven work.