Growth Copywriter at Sans, Los Angeles, United States - 16 Apr

The Growth Copywriter at Sans will create and refine persuasive content for the entire customer experience, spanning initial interactions to ongoing engagement, to support health-focused product launches and drive business results in a dynamic startup setting.

Key Responsibilities

• Develop and refine email and SMS content for lifecycle stages like onboarding, cart recovery, and revenue-boosting campaigns
• Create A/B testing variants for email elements such as subject lines, calls-to-action, and main content to boost engagement metrics
• Produce effective direct mail materials including inserts and promotions that highlight value and prompt action
• Write engaging copy for website pages and landing pages that match brand style, aid search optimization, and improve conversion rates
• Collaborate with growth and design teams to develop landing page content informed by data, user feedback, and experiments
• Ensure uniform brand voice, positioning, and audience alignment in all written materials
• Use performance analytics and creative feedback to generate fresh copy ideas that shape overall growth initiatives
• Manage copy production processes in project tools for efficient delivery and iterative improvements
• Evaluate and advise on team copy to maintain high standards of messaging and consistency

Qualifications

• Bachelor’s degree or comparable experience in copywriting, marketing, or communications
• 1-3+ years in copywriting across channels like email/SMS, web, and extended content formats
• Proven track record with lifecycle messaging including onboarding series, promotions, re-engagement, and transactions
• Knowledge of SEO principles and how copy enhances search visibility
• Familiarity with email tools like Klaviyo and key performance indicators
• Bonus: Scriptwriting for videos or brand materials
• Bonus: Background or enthusiasm for startup, DTC, or e-commerce writing
• Bonus: Experience with direct mail, landing pages, or social media content
• Strong writing abilities across diverse voices, tones, and formats for varied audiences
• Analytical approach to assessing copy results and forming improvement strategies
• Independent and proactive in advancing projects with minimal oversight
• Effective cross-team collaboration while handling concurrent tasks
• Meticulous organization to meet deadlines amid high workloads
• Eager learner open to experimenting with new approaches in a rapid environment

Benefits And Growth

• Base salary of $55,000 - $75,000 depending on qualifications, with bonus and equity
• Fully covered medical, dental, and vision insurance
• 401k contribution matching
• Unlimited paid time off plus over 11 holidays
• Hybrid work model in Los Angeles (3 days per week in Culver City)
• Complimentary Sans products