Growth Copywriter at Sans, Los Angeles, United States - 26 Mar

The Growth Copywriter role at Sans involves crafting and refining persuasive direct-response copy for performance marketing channels, including paid ads, emails, and landing pages, to boost customer acquisition and support scalable growth for a innovative consumer hardware brand focused on health products.

Key Responsibilities

• Develop and refine video ad scripts and voiceovers, including hooks, key messages, and content for rapid testing and optimization.
• Generate new copy variations, angles, and test concepts based on performance data insights.
• Create and polish copy for direct-response channels such as paid social ads, landing pages, and email/SMS to ensure campaign alignment and effectiveness.
• Facilitate messaging experiments by prioritizing concepts, monitoring results, and documenting insights.
• Incorporate customer feedback, reviews, and objections to shape innovative messaging strategies.
• Collaborate with digital designers and video editors to align copy with creative production and testing objectives.
• Propose fresh ad ideas and creative approaches informed by industry trends, competitors, and successful tactics.
• Maintain organized records of copy performance to enable reuse and further development of proven messaging.

Qualifications

• Bachelor’s degree or equivalent in marketing, advertising, communications, or related field.
• 1–3+ years in copywriting, performance marketing, or creative strategy, including internships or freelance experience.
• Proficiency in direct-response copy for paid ads, landing pages, email, and SMS.
• Knowledge of performance marketing platforms like Meta, YouTube, and CTV, and the role of creative elements in outcomes.
• Hands-on experience with creative testing, such as hooks, headlines, and angles, plus performance analysis.
• Familiarity with creative production processes and collaboration with designers, editors, or creators preferred.
• Background in startups, DTC, or e-commerce environments or keen interest therein preferred.
• Strong intuition for direct-response creative with a hands-on approach to writing and iteration.
• Analytical skills to derive actionable insights from performance metrics.
• Proactive, scrappy attitude with initiative to advance tasks independently.
• Excellent communication and teamwork abilities for cross-functional and external collaborations.
• Organized, detail-focused mindset to handle multiple projects and deadlines.
• Curious, learning-oriented demeanor suited to a dynamic, fast-paced setting.

Benefits And Growth

• Base salary ranging from $55,000 to $60,000 depending on experience, plus performance bonus and equity.
• Comprehensive coverage including fully paid medical, dental, and vision insurance.
• Eligibility to participate in a 401(k) retirement plan.
• Unlimited paid time off along with more than 11 paid holidays.
• Hybrid work model in Los Angeles, requiring three days per week in the Culver City office.