Chargé(e) de Marketing - Alternance at Valsoft Corporation, Nantes, France

Marketing intern in an apprenticeship program at E-finances, a B2B software provider specializing in financial and treasury management solutions. The role involves supporting communication strategies and lead generation efforts to enhance company visibility and commercial opportunities, collaborating with sales, product, and executive teams across various channels.

Key Responsibilities

• Implement marketing and commercial action plans, contribute to brand awareness, support lead generation for sales teams, uphold brand guidelines, design and execute email marketing campaigns, monitor market trends and competitors
• Create and produce editorial content including newsletters, articles, brochures, and presentations tailored to communication channels, ensure message consistency and brand positioning
• Develop and post suitable content on social media platforms, track performance metrics, and suggest improvement strategies
• Monitor and analyze marketing performance indicators, generate reports on campaigns, social media, and website activities, identify optimization opportunities
• Update website content, contribute to user experience enhancements, and apply basic SEO to improve site visibility

Qualifications

• Current student in marketing, communication, business, or digital fields
• Interest in B2B marketing and SaaS software
• Curiosity, autonomy, and eagerness to learn
• Ability to propose ideas and take initiatives
• Strong understanding of marketing and commercial challenges
• Capacity for independent work and direct collaboration with the sales director
• Analytical mindset focused on performance
• Creativity in producing engaging content
• Organizational skills and priority management
• Excellent English proficiency is advantageous