Head of Growth | Remote | LATAM Only | 88122 at Remote Talent LATAM, Remote in Mexico

Lead the growth strategy for a digital marketing consultancy specializing in scaling high-ticket coaching and consulting businesses through direct conversion funnels, paid campaigns, and sales integration. This remote role, exclusive to LATAM residents, combines strategic oversight with hands-on execution to drive lead quality, revenue, and funnel efficiency.

Key Responsibilities

• Optimize conversion funnels to boost lead volume and quality, manage end-to-end processes from ads to closer scheduling, and develop data-backed strategies.
• Create persuasive copy for ads across funnel stages, landing pages, emails, automated sequences, and lead magnets to enhance audience engagement and conversions.
• Oversee paid campaigns on platforms like Meta Ads and Google Ads, evaluate key metrics such as ROAS, CAC, and CPL, and collaborate with media buyers and designers for creative execution.
• Partner closely with the sales team to incorporate lead feedback, align strategies, and improve booking rates through regular check-ins.
• Monitor performance trackers on a daily and weekly basis, provide clear reports to the CEO on achievements and recommendations, and conduct data-driven experiments and optimizations.
• Enhance marketing processes by updating playbooks, documenting procedures, integrating efficiency-boosting tools, and promoting team-wide continuous improvement.

Qualifications

• Demonstrated success in revenue generation via sales funnels, ideally in a marketing agency or performance consulting environment.
• Hands-on experience with direct conversion funnels and product launches.
• Expertise in managing Meta Ads, Google Ads, and similar traffic acquisition platforms.
• Proficiency in crafting high-impact copy for ads, web pages, and emails.
• Strong analytical abilities to interpret core metrics and guide data-informed decisions.
• Familiarity with marketing automation and CRM systems like ActiveCampaign or HubSpot.
• Advanced English proficiency in reading and listening.
• Results-driven mindset with a commitment to ongoing improvement, data-based decision-making, and adaptability in fast-paced settings.
• Proactive, autonomous approach with excellent cross-functional collaboration and clear communication skills.
• Strategic vision paired with attention to operational details, curiosity about emerging tools, and trends in growth.

Benefits And Growth

• Competitive base salary starting at $4,000 USD per month, based on experience and expertise, plus performance-based bonuses and commissions.
• Full-time remote work schedule overlapping Eastern Time (8:00 AM–5:00 PM).
• Access to industry masterminds and international events.
• Annual travel opportunities with covered accommodations and logistics upon meeting targets.
• Direct collaboration with founding leaders for hands-on business learning.