Head of Marketing at Checkmate, Remote in United States - 19 Mar

Lead the creation and implementation of cohesive B2C and B2B marketing initiatives to boost brand relevance and accelerate sales for an innovative AI platform serving DTC brands.

Key Responsibilities

• Formulate an integrated marketing approach spanning B2C and B2B to streamline product messaging.
• Track emerging cultural trends to establish Checkmate as a trendy option in savings and marketing technology.
• Produce cold leads independently to expand the sales pipeline and reduce reliance on agencies.
• Craft engaging content from industry events, collaborations, and B2B gatherings for platforms like LinkedIn and podcasts.
• Foster B2B networks via targeted events, networking dinners, and expert positioning.
• Develop sales support resources including presentations, videos, and guides to convey product benefits.
• Revamp the company website to support the overarching B2B/B2C marketing framework.
• Aid sales, partnerships, and customer support teams with effective lead generation.
• Manage social media efforts emphasizing shareable experiences to increase monthly active users.
• Design TikTok content centered on practical savings tips and engaging narratives.
• Transform user-generated content, influencer collaborations, and key advocates into effective advertising and organic promotion.
• Organize community engagements such as events and promotions to generate shareable content.
• Cultivate ties with popular brands and influencers.
• Clarify product explanations to bridge consumer savings and B2B platform narratives.
• Produce consistent product marketing assets for diverse audiences across various channels.
• Maintain a unified product story for clear comprehension by brands and users.
• Coordinate influencer-led events for cold lead acquisition and ecosystem integration.
• Plan exclusive gatherings to convert prospects and enhance client retention.
• Amplify physical events into digital viral content.
• Expand isolated activities into a robust community network for ecommerce professionals.

Qualifications

• 5-8 years in growth or product marketing within SaaS or software startups.
• Prior role as second-in-command, such as Marketing Director or Head of Growth, reporting to senior executives with demonstrated implementation skills.
• Background in ecommerce technology or hybrid B2B/B2C environments is advantageous.
• Proven success in enhancing brand identity alongside quantifiable results.
• Strategic yet practical approach: actively involved in execution rather than solely delegating.
• Keen awareness of cultural shifts and factors that render brands appealing.
• Orientation toward content creation that amplifies experiences into broader reach.
• Analytical mindset for establishing metrics and refining strategies.
• Proficiency in product marketing to simplify intricate concepts.
• Strong interpersonal skills for fostering authentic connections prior to business discussions.
• Versatile growth marketing perspective with experience across multiple functions and prioritization acumen.

Benefits And Growth

• Competitive compensation package including equity.
• Comprehensive health, dental, and vision coverage.
• 401(k) retirement plan.
• Four weeks of paid time off plus wellness days.
• Reimbursement for gym memberships.
• Remote work flexibility with preferred locations in major cities and hubs in NYC and LA.
• Frequent team offsites and retreats.