Head of Marketing at Checkmate, Remote in United States - 22 Apr

Lead marketing efforts for Checkmate, an AI-driven savings app serving millions of users, by driving consumer brand development and expansion while fostering B2B partnerships in a fast-scaling environment.

Key Responsibilities

• Drive growth in monthly active users as the primary goal.
• Manage and optimize over 250,000 daily emails and notifications to enhance user engagement and conversions.
• Establish Checkmate as a desirable savings brand that resonates with users beyond traditional coupon services.
• Oversee social media strategy on TikTok and Instagram to expand the 1.5 million follower base through targeted content.
• Forge influencer and creator collaborations that deliver tangible app downloads and installs.
• Utilize user-generated content, power users, and viral trends to create effective organic and paid campaigns.
• Anticipate cultural shifts and position the brand at the intersection of smart saving and modern lifestyles.
• Curate consumer success stories to attract brand interest via content, events, and social validation.
• Cultivate B2B networks through targeted experiences and events to convert leads into collaborations.
• Provide sales support with compelling product marketing assets.
• Revise the website to effectively convey both consumer and brand value propositions.
• Streamline complex product details into clear narratives for all audiences.
• Maintain a unified product story across all communication channels.

Qualifications

• 5-8+ years in growth or brand marketing within consumer tech or B2C startups.
• Proven success in cultivating consumer brands with genuine user affinity beyond mere campaigns.
• Demonstrated ability to scale social and content channels with quantifiable growth results.
• Preferred: Experience bridging B2C/B2B dynamics or eCommerce sectors.
• Background as a key deputy to a CMO, VP Marketing, or founder with strong execution history.
• Strategic mindset paired with practical, hands-on implementation.
• Deep cultural awareness to identify emerging trends proactively.
• Proficiency in creating social-first content from key moments.
• Data-oriented approach to define, monitor, and refine KPIs.
• Expertise in product marketing to simplify intricate concepts.
• Strong interpersonal skills for fostering authentic relationships.
• Adaptable and resourceful in prioritizing tasks across diverse functions.

Benefits And Growth

• Competitive salary and equity package.
• Comprehensive healthcare, dental, and vision coverage.
• 401(k) retirement plan.
• Four weeks of paid time off plus health days.
• Reimbursement for gym memberships.
• Remote work flexibility with preferred hubs in NYC and LA.
• Frequent offsites and team retreats.