Head of Growth Marketing (REMOTE) at Roadpass Digital, Remote in United States

Lead the development and execution of growth marketing strategies for Roadpass Digital’s brands, driving innovative campaigns to enhance reach, conversions, brand awareness, and membership expansion via digital and performance marketing expertise.

Key Responsibilities

• Develop and implement a robust growth marketing plan utilizing digital channels to boost member acquisition, engagement, and retention across all Roadpass Digital offerings.
• Direct cross-functional teams in launching creative marketing campaigns on multiple platforms, optimizing for performance, ROI, and innovation.
• Evaluate campaign metrics and user data to generate insights that refine strategies and enhance customer experiences.
• Manage budgets and forecasts for growth programs, ensuring optimal resource allocation to meet key objectives.
• Monitor industry trends and competitors to adapt strategies for emerging opportunities and market challenges.
• Supervise and coach a marketing team, promoting collaboration, development, and high performance.
• Collaborate with product teams to synchronize marketing with launches and features for optimal results.
• Partner with analytics and data science groups to support data-informed marketing approaches.
• Foster ties with external partners and agencies to amplify growth, aligning with brand objectives.
• Expand ad sales channels and secure major partnerships integrating products into broader customer ecosystems.

Qualifications

• Over 8 years in growth or performance marketing, with demonstrated success in acquiring customers and increasing revenue.
• Prior experience leading marketing teams, emphasizing strong leadership and talent nurturing.
• Proficiency in digital channels like SEM, SEO, social media, and email, including relevant tools and practices.
• Advanced analytical abilities for interpreting data; familiarity with tools such as Google Analytics or Looker advantageous.
• Outstanding communication and relationship-building skills for presenting to executives and stakeholders.
• Track record of handling multiple projects in a fast-paced setting.
• Solid business insight into market trends, customer behaviors, and industry developments.
• Bachelor’s degree in marketing, business, or equivalent; MBA preferred.

Education

Bachelor’s Degree

Benefits And Growth

• Flexible time off plus 16 paid company holidays, trusting employees to manage their schedules for well-being.
• Supportive and inclusive environment with small, agile, cross-functional teams encouraging diverse ideas.
• Abundant professional development through practical experience and learning opportunities.
• Comprehensive well-being benefits tailored to employees and families, including medical, dental, vision, FSA, commuter perks, life/disability/accident insurance, 401k with matching, and paid parental leave.
• Perks to embrace the company mission, such as lifetime product subscriptions and reimbursements for outdoor adventures via Work-Detoured benefit.