Head of Growth and Marketing - North America at Rapsodo, St. Louis, United States

The Head of Growth & Marketing, North America, leads the development of a marketing team focused on boosting demand, user adoption, and interaction within Rapsodo’s Golf and Diamond product lines. This position oversees the complete growth strategy, ensuring marketing efforts contribute directly to revenue from direct-to-consumer, retail, and online marketplace channels, while balancing priorities in channels, pricing, and investments to enhance overall revenue and profitability. Collaborating with sales, product, and operations teams, the role integrates growth, product marketing, and branding initiatives, utilizing AI tools to streamline operations and support scalable business expansion.

Key Responsibilities

• Oversee marketing-led revenue outcomes, including customer acquisition cost, lifetime value, and return on investment per channel
• Manage and refine performance in direct-to-consumer, retail, and Amazon marketplace sectors, deciding on channel trade-offs to boost revenue and margins
• Direct performance marketing efforts in paid media, search engine optimization, digital customer acquisition, and conversion improvements
• Guide direct-to-consumer e-commerce expansion and customer recruitment tactics
• Enhance marketplace results with internal partners, aligning on pricing, market positioning, and channel approaches
• Manage customer lifecycle metrics, covering subscription onboarding, interaction, and retention
• Employ AI tools for faster creative testing, audience segmentation, and campaign enhancements
• Spearhead product marketing for Golf and Diamond offerings, converting innovations into compelling value statements
• Create positioning, messaging, and rollout plans for products
• Coordinate launches of hardware and software across various channels
• Develop reusable go-to-market frameworks for marketing, sales, and customer support
• Ensure readiness for launches in direct-to-consumer, retail, and enterprise markets
• Advance the Rapsodo brand in North America, maintaining uniform narratives for consumer and professional audiences
• Supervise content development and creative output
• Promote product advancements and client achievements via digital platforms
• Use AI tools to quicken content production and refinement
• Cultivate creator, athlete, and coach networks for Golf and Diamond products
• Establish community initiatives to foster product use and endorsements
• Support integrations, partnerships, and platform developments within ecosystems
• Construct marketing technology infrastructure for business scaling
• Manage customer relationship management, automation, analytics, and campaign tracking systems
• Integrate marketing data with e-commerce, subscriptions, and sales platforms
• Implement operational standards and performance monitoring organization-wide
• Assess and adopt contemporary tools, including AI solutions, for better efficiency
• Create a systematic testing structure for ongoing optimizations
• Assemble and manage a top-tier marketing team of about 10-11 members
• Establish distinct roles in growth, product marketing, and community areas
• Collaborate with business unit heads for Golf and Diamond alignment
• Sync marketing plans with North American revenue objectives
• Foster emerging leaders and adaptable team frameworks

Qualifications

• At least 10 years of advancing marketing leadership roles
• Demonstrated success in expanding multi-channel operations involving direct-to-consumer, retail, and marketplaces
• Direct accountability for revenue indicators such as total revenue, acquisition costs, lifetime value, and channel efficiency
• Background in introducing new products and handling intricate launch initiatives
• Proficiency in team building and process establishment in rapidly evolving or unclear settings
• Familiarity with current marketing technologies and AI-supported platforms to elevate performance and productivity
• Commercial focus with a robust sense of revenue responsibility
• Comprehensive knowledge of digital growth strategies and customer journey oversight
• Ease in balancing decisions on channels, budgets, and priorities
• Capability for both high-level strategy and practical implementation
• Effective partnership skills with product, sales, and operations functions
• Entrepreneurial approach to imposing order in dynamic contexts

Education

Bachelor’s Degree