Head of Marketing at Universal Business Team, Royal Leamington Spa, United Kingdom

Hands-on Head of Marketing role at a growing UK industrial business, reporting to the MD. The position owns the full marketing function with emphasis on driving measurable pipeline growth, brand development, and customer acquisition in a lean, autonomous environment.

Key Responsibilities

• Develop and execute marketing strategy focused on pipeline growth and customer acquisition.
• Own HubSpot marketing operations including lifecycle stages, segmentation, automation, reporting and dashboards.
• Generate high-quality marketing-qualified leads across short and long sales cycles.
• Improve marketing-to-sales alignment, lead quality and hand-off processes.
• Plan and execute exhibitions, trade events and product launches with commercial follow-up.
• Manage external agencies and suppliers to drive performance and ROI.
• Own marketing collateral including literature, presentations, case studies, email campaigns and sales enablement.
• Maintain consistent brand experience across all customer touchpoints.
• Manage website performance, CRO and digital customer journey improvements.
• Control marketing budget allocation, channel performance and investment decisions.
• Provide reporting on marketing contribution to business growth.

Qualifications

• Proven senior B2B marketing experience within industrial, manufacturing, engineering or technical product sectors.
• Demonstrable success building pipeline and generating measurable commercial outcomes.
• Strong hands-on HubSpot expertise covering CRM marketing, automation, segmentation, reporting and lead management.
• Experience in lean, fast-moving businesses requiring autonomy and accountability.
• Ability to balance strategic thinking with hands-on execution.
• Strong understanding of customer journeys, proposition development, sales enablement and conversion-focused marketing.
• Experience managing agencies, suppliers, budgets and marketing performance metrics.
• Excellent stakeholder management and senior leadership influence skills.

Education

Certification

Benefits And Growth

• £65,000 - £75,000 salary plus performance-related bonus.
• 25 days annual leave plus bank holidays with option to purchase additional days.
• Company pension scheme.
• Private healthcare after probation.
• Ongoing training and professional development.
• Free on-site parking and complimentary refreshments.
• Enhanced company sick pay linked to length of service.