Head of Demand Generation at Houseful, London, United Kingdom

Spearhead demand generation efforts at Alto Software Group, a provider of software solutions facilitating over half of UK housing transactions. Guide end-to-end strategy to enhance B2B buyer journeys, optimize conversions, and diversify tactics amid shifting market dynamics.

Key Responsibilities

• Develop and achieve pipeline objectives from marketing qualified leads to sales qualified leads and revenue impact.
• Identify and resolve funnel inefficiencies, emphasizing improvements in session-to-MQL and MQL-to-SQL transitions.
• Oversee demand generation budget allocation based on cost per MQL, customer acquisition cost, and pipeline performance.
• Direct web agency in enhancing site functionality, implementing GA4 standards, and conducting structured tests.
• Foster collaboration with sales executives to refine lead standards, service agreements, and pipeline velocity.

Qualifications

• Strategic systems approach integrating brand, content, and paid channels holistically.
• Proven accountability for pipeline goals and budget management driven by data insights.
• Expertise in diagnosing and optimizing complex B2B conversion funnels.
• Advanced proficiency in HubSpot, Salesforce, and GA4; familiarity with website development, CMS systems, and digital methodologies.
• Leadership style involving proximity to executive teams, oversight of direct reports, and rigorous agency management.
• Capability to tailor buyer experiences for varied ideal customer profiles.

Education

Unspecified

Benefits And Growth

• 25 days annual leave plus additional days for tenure
• Volunteering day and digital detox day
• Festive closure between Christmas and New Year
• Cycle to work and electric car schemes
• Free Calm App subscription
• Enhanced parental leave and fertility treatment financial support
• Group income protection and private medical insurance
• On-site gym in London
• 7.5% company pension contribution
• Discretionary bonus up to 10% of base salary
• Talent referral bonus up to £5,000
• Inclusive hiring practices considering diverse backgrounds