Head of Growth and Performance Marketing at metabolic, London, United Kingdom

High-impact executive position overseeing growth marketing, integrating performance tactics, clinical strategy, and patient operations to drive the full patient journey from initial engagement to completed appointments, serving as a key strategic ally to company founders.

Key Responsibilities

• Own top-line growth targets and justify marketing spend against revenue outcomes
• Develop and lead a scalable, data-driven growth strategy while managing Growth Marketing and Business Development teams
• Identify and secure strategic partnerships with entities like insurance providers and wellness programs
• Anticipate market, regulatory, and competitive changes to proactively adjust strategies
• Present regular growth reports to Board and Founders, emphasizing EBITDA, unit economics, CAC, LTV, and market share
• Collaborate across functions including medical staff, product/tech, and finance
• Design and implement omnichannel marketing across Meta, Google, TikTok, and SEO for high-intent leads
• Implement first-party data strategies like Server-Side Tracking and Meta CAPI for data accuracy
• Create a testing framework for video content and educational materials
• Manage end-to-end marketing budget focusing on CAC, LTV, and ROAS
• Develop automated lead scoring for high-value treatments
• Oversee leads-to-booking conversion, coaching Contact Centre teams on performance standards
• Refine scripts and triage processes for effective patient conversions
• Design automated workflows like Triple-Touch protocols to boost appointment show-rates
• Ensure rapid response times, high call answer rates, and target conversion benchmarks
• Manage no-show rates through follow-up and confirmation processes

Qualifications

• 8–12+ years in Growth or Performance Marketing, including 3+ years in senior leadership
• Proven acquisition success in Healthcare, Clinics, or HealthTech in UAE/GCC
• Experience handling multi-million dirham budgets with accountability to Founders or Boards
• Leadership in Contact Centre, Sales, or Patient Services optimization
• Proficiency in ad platforms: Meta Business Suite (CAPI), Google Ads (PMax), TikTok Ads Manager
• Expertise in analytics tools: GA4, CRM (Salesforce/HubSpot), Data Visualization (Tableau/Mixpanel)
• Knowledge of telephony solutions: CCaaS (Genesys, Five9, CloudTalk)
• Revenue-focused mindset prioritizing revenue, margins, and LTV over vanity metrics
• Proactive approach with founder’s mindset for identifying and resolving issues swiftly
• Analytical skills for data dives including SQL or Python, combined with creative ad intuition
• Agile communication for technical and commercial discussions
• Strategic operator balancing high-level vision with operational details
• Commercial acumen in unit economics and profit-driven growth
• Resilience in high-pressure, founder-led settings

Benefits And Growth

• Strategic seat at the table in a company transforming healthcare
• Autonomy to build a world-class growth engine
• Substantial budget and team resources
• Opportunity to operate in a highly competitive global market