Head of Growth Marketing at Carmoola, London, United Kingdom

Carmoola seeks an experienced Head of Growth Marketing to spearhead performance marketing initiatives, overseeing strategy, execution, budgets, and team development to propel the fintech from efficient growth to profitable scaling in a dynamic, customer-centric environment.

Key Responsibilities

• Develop and direct the performance marketing strategy encompassing paid social, search, and innovative channels, prioritizing paid social for expansion.
• Oversee significant monthly budgets, ensuring full responsibility for investment, scaling, or halting expenditures.
• Manage partnerships with agencies and assess potential for internalizing channels.
• Assemble and mentor an expanding performance marketing team, promoting a culture of rapid experimentation, accountability, and hands-on involvement.
• Collaborate with the creative strategist to establish scalable creative processes and testing protocols that transform data into actionable strategies.
• Act as the primary performance expert for founders and executives, converting intricate analytics into straightforward business decisions.

Qualifications

• At least 8 years of professional experience.
• Demonstrated success in expanding performance marketing within fast-growing direct-to-consumer or consumer-focused companies, handling budgets exceeding seven figures.
• Proven ability to manage and increase spending while enhancing return on investment.
• Background in forming and directing performance marketing teams.
• In-depth knowledge of paid social platforms with confidence in their potential for large-scale growth.
• Business-oriented mindset emphasizing results and outcomes.
• Adaptability to high-velocity, minimally structured settings.
• Entrepreneurial approach, managing performance marketing as an independent business unit.

Education

Bachelor’s Degree

Benefits And Growth

• Competitive compensation ranging from £120k to £130k.
• Annual reviews with performance-linked compensation adjustments.
• Flexible hybrid schedule requiring three days weekly at the London office in Primrose Hill.
• Generous vacation package including 30 days plus public holidays and an additional birthday day off.
• 15 remote work days annually from any location.
• Comprehensive private medical coverage.
• Employer-matched pension contribution of 5%.
• Opportunity to join a high-caliber, achievement-driven team and contribute significantly to a rapidly evolving fintech at a key growth phase.