Head of Growth (12 Month FTC, Maternity Cover) at Skin + Me, London, United Kingdom

Lead growth strategy for an eCommerce skincare brand on a 12-month maternity cover contract, owning media budget allocation, acquisition and retention performance across paid, influencer, CRM and website channels to drive sustainable profit and lifetime value.

Key Responsibilities

• Own and optimise the media budget and channel mix to maximise long-term profit and customer lifetime value rather than short-term sign-ups.
• Lead, coach and develop a five-person team of channel specialists across the + Me brand portfolio.
• Design and run hypothesis-led experiments throughout the acquisition and retention funnel, leveraging AI and agile collaboration with design, copy and product teams.
• Identify opportunities for automation and systemisation versus activities that should be stopped, proving impact before scaling.
• Brief influencer and CRM teams on strategy, budget and priorities, and partner with brand to shape campaigns that resonate with customers.
• Maintain a current view of market, customer and competitor dynamics to inform growth decisions.
• Collaborate with the leadership team on future growth opportunities for Skin + Me.

Qualifications

• Proven track record of scaling an eCommerce business through leadership of a growth team.
• Strong talent identification and team development skills with hands-on experience across core digital acquisition and retention channels.
• Advanced analytical ability including personal financial modelling and analysis using Excel and/or SQL.
• Experience running experiment-driven decision frameworks and encouraging measured risk-taking.
• Active user of AI tools for analysis, reporting and creative, with clear judgement on where AI adds versus diminishes value.
• Ability to distinguish between work worth automating and work that should be eliminated.
• Clear, honest communicator comfortable making decisions under ambiguity and bringing stakeholders along.
• Ideally brings German market knowledge or language skills.

Benefits And Growth

• 25 days holiday plus bank holidays
• Hybrid working pattern (3 days in Paddington office, 2 days remote) with core hours 10-4 and flexible start/end times
• Free breakfast and lunch on office days plus snacks and drinks
• £500 annual personal development budget
• Healthcare cash plan, cycle-to-work scheme and workplace nursery scheme
• Dog-friendly office, active Culture Club and heavily discounted products for staff and up to 10 friends & family