Head of Marketing at NQC, Ancoats, United Kingdom

Lead marketing initiatives at NQC, a growing software firm focused on supply chain risk management, to boost revenue through demand generation and cultivate a compelling brand identity.

Key Responsibilities

• Formulate and implement an integrated demand generation plan aligned with business goals and revenue aims.
• Evaluate and enhance primary channels like digital campaigns, content creation, email outreach, events, and collaborations.
• Deploy and oversee marketing automation tools and CRM platforms to secure quality leads and facilitate sales conversions.
• Collaborate with the Head of Growth for smooth lead transitions.
• Oversee the demand generation budget to optimize spending and achieve high returns.
• Produce and oversee content for demand activities, including webinars, articles, and social posts.
• Design engaging brand interactions across digital, in-person, and experiential formats.
• Establish and monitor KPIs for branding and demand programs.
• Handle additional tasks as required.

Qualifications

• Established background in SaaS demand generation, with success in revenue expansion and brand enhancement.
• Proficiency in marketing automation and CRM tools like HubSpot, including performance analysis and optimization.
• Skill in crafting and delivering demand strategies tied to business and revenue priorities.
• Expertise in selecting and refining channels such as digital, content, email, events, and partnerships.
• Track record in budget oversight for demand efforts, emphasizing cost efficiency and ROI.
• Capability in developing captivating content for various channels, like webinars, initiatives, and social updates.
• Experience preparing reports and visualizations to share insights with stakeholders.
• Prior involvement in managing and hiring for small to medium marketing teams.
• Strong motivation and commitment in diverse scenarios.
• Effective communication to foster mutual understanding.
• Upholding company values with integrity and addressing issues.
• Strategic planning and resource prioritization for optimal results.
• Innovative thinking and adaptability to change.
• Team-oriented collaboration across functions.

Benefits And Growth

• Competitive compensation structure
• Flexible hybrid work arrangement
• Private pension contributions
• 25 days of annual leave plus public holidays, increasing with tenure
• Improved maternity and paternity benefits
• Health cash plan coverage
• Professional development via Udemy
• Round-the-clock virtual general practitioner access
• Life insurance equivalent to four times salary after six months
• YuLife platform for employee perks and wellness
• Frequent team social gatherings and company events