Fractional Head of Growth at Town Web, Remote in Canada

B2B govtech SaaS startup at $700K ARR, growing rapidly, seeks a fractional leader to build and run the end-to-end marketing strategy that drives the company from current revenue to $3M ARR within 18 months.

Key Responsibilities

• Own the complete marketing funnel including awareness, demand generation, trial conversion, and expansion
• Coordinate with an in-house design team, content writer, and external paid-ads agency
• Track and optimize metrics such as MRR growth, pipeline volume, trial starts, trial-to-paid conversion, and cost per acquisition
• Execute and iterate on current channels: digital campaigns, direct mail, and industry conferences

Qualifications

• Hands-on experience scaling a B2B or B2G SaaS company from roughly $1M to $3M+ ARR
• Proven success growing product-led or trial-driven SaaS businesses
• Familiarity with non-traditional tech buyers, preferably in govtech, edtech, or similar relationship-driven markets
• Ability to work fractionally while owning full marketing accountability and revenue outcomes

Benefits And Growth

• Direct access to leadership
• Dedicated design, content, and paid-ads resources already in place