Head of Growth (Maternity Cover) at Wild Nutrition, Lewes, United Kingdom

Lead temporary oversight of growth initiatives at Wild Nutrition, a DTC supplements brand, to sustain acquisition momentum, optimize performance across multiple channels, and guide the team during maternity leave starting in early June.

Key Responsibilities

• Oversee and implement growth and acquisition strategy across 15+ channels, with focused management of Meta account structure, optimization, and audience targeting
• Handle growth forecasting, budgets, and channel strategies to achieve new customer acquisition, CAC, and payback objectives
• Direct the Growth Manager in conducting high-volume creative testing and rapid iterations on Meta
• Administer attribution platforms and collaborate with web and CRM teams to enhance the acquisition funnel from leads to subscriptions and early retention
• Promote experimentation in landing pages, offers, audiences, and activation methods
• Maintain the growth measurement infrastructure, including attribution, incrementality testing, and performance reporting for senior stakeholders
• Guide a compact, efficient Growth team with clear direction, prioritization, and practical support
• Oversee agency and partner relationships to ensure accountability and return on investment
• Cultivate an environment emphasizing experimentation, responsibility, and ongoing enhancement

Qualifications

• Substantial background in senior growth or performance positions at DTC brands, ideally with subscription models
• Proven track record in multi-channel growth strategies, with specialized knowledge in Meta and Google, particularly in creative testing and scaling
• Expertise in handling multi-channel budgets and meeting CAC and efficiency goals, in close coordination with finance
• Strong commercial and analytical abilities, adept at decision-making amid incomplete information
• Experience in leading and inspiring a compact, productive team
• Deep comprehension of attribution, incrementality, CAC, and first-party data issues
• Highly organized, practical, and adaptable to dynamic settings
• Superior communication, collaboration, and stakeholder management skills with a customer-centric approach
• Detail-focused with an agile, hands-on mentality
• Competence in Google Marketing Cloud, attribution and experimentation tools, and Google Workspace

Education

Bachelor’s Degree

Benefits And Growth

• Annual volunteer time with a chosen local charity
• Access to essential modern technology
• Hybrid work arrangement with office presence Tuesday through Thursday
• Summer Fridays
• Comprehensive pension scheme
• Private medical insurance
• Extended leave benefits that improve with tenure
• Employee Assistance Programme
• Staff discounts on Wild Nutrition products and personalized consultations
• Cycle to work program
• Improved parental leave provisions
• Membership in a committed, welcoming, and open organizational culture