VP of Marketing - Growth & Demand Generation (Remote, EMEA) at LearnWorlds, Remote in Spain

Lead marketing evolution at a profitable B2B SaaS company by redefining strategy, operating cadence, and commercial alignment to drive higher-quality pipeline and measurable revenue across both product-led and sales-assisted growth motions.

Key Responsibilities

• Redesign marketing planning cadence, KPI framework, budget discipline, and decision-making processes for sharper focus and accountability.
• Own demand generation across paid, organic, content, lifecycle, campaigns, webinars, partnerships, events, and conversion optimization for both PLG and sales-assisted motions.
• Partner with VP of Sales on shared funnel definitions, pipeline SLAs, attribution, forecasting, and ABM programs to improve qualified pipeline.
• Translate product marketing strategy into integrated campaigns, brand activation, customer education, and lifecycle communications that drive trust and conversion.
• Establish reporting, attribution, dashboards, experimentation frameworks, and AI-enabled workflows to improve marketing performance and commercial decision-making.

Qualifications

• Experience leading marketing in a B2B SaaS company with a meaningful mix of Product-Led Growth and sales-assisted growth.
• Proven track record building demand engines that generate qualified pipeline and revenue.
• Deep expertise across demand generation, growth marketing, ABM, paid and organic acquisition, lifecycle marketing, campaigns, and marketing operations.
• Strong commercial and analytical judgment with fluency in funnels, attribution, experimentation, CAC, pipeline quality, and revenue metrics.
• Experience partnering with Sales on pipeline creation, account prioritization, and funnel optimization, and with Product Marketing on clear ownership boundaries.
• Hands-on experience embedding AI into marketing workflows to improve efficiency and results.
• Ability to lead senior ICs and managers, make trade-offs, and create clarity, focus, and operational discipline.

Education

Bachelor’s Degree

Benefits And Growth

• Private life and health insurance plan
• Fully remote work with occasional team meetings
• Personal annual training budget
• Annual home office allowance
• Company laptop
• 23 days paid time off plus 3 early summer Fridays
• Access to AI tools at work
• Free LearnWorlds School account
• Work in one of the top 5 e-learning platforms globally
• Opportunity to shape marketing at a growing SaaS company
• Entrepreneurial, international team with flat hierarchy
• Company retreats and onsite team activities