VP, Demand Generation at Sidetrade, Remote in United States

Sidetrade place United States
Posted 4 June 2026
home_workFull-time schoolExecutive

Lead global demand generation strategy and execution to accelerate pipeline growth and revenue across Europe and North America for an AI SaaS company.

Key Responsibilities

  • Own and drive global demand generation strategy to grow pipeline and accelerate revenue
  • Build and lead a high-performing team covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations
  • Partner with Sales leadership on pipeline targets, campaign prioritization and ABM programmes
  • Define and execute integrated multi-channel campaigns across Europe and North America
  • Develop and scale ABM motion targeting strategic enterprise accounts
  • Own the marketing technology stack and ensure data hygiene, attribution and reporting
  • Build and present pipeline and ROI reporting to the CMO and Executive team
  • Manage demand generation budget and optimize spend across channels
  • Ensure brand consistency across all demand activity
  • Stay ahead of B2B SaaS demand generation trends and introduce innovative practices

Qualifications

  • 8+ years B2B SaaS marketing experience with at least 3 years leading demand generation at senior level
  • Proven track record building and scaling pipeline in high-growth SaaS with measurable revenue impact
  • Deep expertise in multi-channel demand generation including paid media, SEO/SEM, email nurture, content marketing, webinars and field events
  • Strong ABM experience with enterprise and mid-market segments
  • Hands-on proficiency with Marketo or HubSpot, Salesforce CRM and intent/ABM platforms like 6sense or Demandbase
  • Data-driven mindset with strong analytical skills and experience building dashboards and interpreting funnel metrics
  • Excellent leadership and team-building skills with a coaching mentality
  • Strong cross-functional collaboration, particularly with Sales and SDR/BDR teams
  • Exceptional written and verbal communication skills with ability to present to senior stakeholders
  • Experience marketing AI, fintech or Order-to-Cash/ERP solutions is an advantage

Benefits And Growth

  • Hybrid work model in Calgary, London or Paris or full remote if based in the US
  • Active Social Club with regular team events
  • Medical coverage, life insurance and wellness programmes
  • Competitive paid holidays plus public holidays
  • Competitive salary, equal opportunities, learning and mentorship programmes and advancement support