Head of Growth at ZeptoLab, Remote in United Kingdom

ZeptoLab, a thriving 90-person mobile game studio renowned for global hits, seeks a Head of Growth to lead the comprehensive marketing operations—including user acquisition, app store optimization, ad monetization, and product marketing—for its portfolio. Reporting to the CEO, this role offers substantial impact on commercial strategy and the freedom to construct a dynamic marketing framework for the company’s future expansion.

Key Responsibilities

• Guide and expand the marketing team in user acquisition, product marketing, creative development, and ad monetization.
• Enhance user acquisition results through paid platforms like Meta, Google, and AppLovin/ironSource, including target setting, channel allocation, creative assessment, and ROAS/payback optimization.
• Manage app store optimization for all games, encompassing keyword planning, A/B testing, page enhancements, and localization.
• Direct ad monetization efforts to boost revenue while prioritizing user satisfaction.
• Collaborate with analytics to derive actionable insights from data for marketing strategies.
• Aid in new game introductions by outlining soft launch plans, geographic expansions, and success criteria for approvals.
• Convert organizational goals into detailed marketing strategies alongside studio general managers and the CEO.

Qualifications

• Over 5 years in mobile game marketing, including substantial senior leadership experience.
• Practical proficiency in user acquisition via Meta, Google, AppLovin/ironSource, and tools like AppsFlyer or Adjust.
• Strong knowledge of app store optimization, including keyword tactics, conversion improvements, and testing.
• Demonstrated skill in leading and mentoring teams in user acquisition, product marketing, and creative areas.
• Keen product marketing acumen, grasping player behaviors and commercial objectives.
• Experience managing multiple titles with varied priorities.
• Proficiency in data-driven decision-making based on performance metrics.

Benefits And Growth

• Flexible remote work arrangements.
• Supportive, streamlined workplace culture emphasizing ownership and direct executive collaboration.
• Chance to define the marketing direction for an established mobile game portfolio during a key growth phase.