Vice President, Growth Marketing at Euromonitor, Chicago, United States

Lead the transformation of Euromonitor’s global marketing function into a revenue-driving powerhouse, integrating AI and data intelligence to enhance demand generation, brand positioning, and commercial impact across the organization.

Key Responsibilities

• Define and execute a global marketing and communications strategy aligned with commercial priorities.
• Own go-to-market strategies for products and services, ensuring accountability for results.
• Develop a scalable growth marketing framework covering customer acquisition, expansion, and retention.
• Implement performance metrics, ROI tracking, and ongoing optimization processes.
• Construct and expand demand generation and account-based marketing in collaboration with sales teams.
• Manage product marketing, including positioning, messaging, and adoption initiatives.
• Convert intent data, behavioral signals, and buyer insights into dynamic ideal customer profiles.
• Directly oversee marketing-sourced and influenced pipeline and revenue contributions.
• Participate in commercial quarterly business reviews, reporting on marketing impact.
• Advance Euromonitor’s global brand as a market and thought leader through a comprehensive refresh of visual identity, tone, and website.
• Enhance content, editorial, and design quality to align with insight standards.
• Promote executive media relations and high-profile thought leadership efforts.
• Oversee global communications, digital, content, events, and social media strategies with commercial focus.
• Establish Euromonitor as a pioneer in AI-driven search and discovery.
• Integrate AI into personalization, content creation, lead scoring, intent monitoring, and reporting.
• Develop governance for responsible AI use concerning quality, accuracy, and brand consistency.
• Utilize AI-powered intent signals to detect in-market buyers sooner.
• Design a global framework enabling regional teams to achieve shared objectives.
• Balance global standardization with local market adaptations.
• Provide teams with playbooks, tools, and insights for maximum effectiveness.
• Reconstruct the marketing function with expertise in growth, operations, data, and AI.
• Foster a lean, efficient, AI-enhanced organization.
• Cultivate a team culture emphasizing contributions to pipeline and revenue.
• Manage the global marketing budget to optimize investment returns.

Qualifications

• 10+ years of progressive senior marketing leadership in global, matrixed settings.
• Demonstrated success in collaborating with C-suite executives and shaping enterprise strategies.
• In-depth knowledge of growth marketing, brand management, and data-driven optimization.
• Proven track record in leading organizational transformations, repositioning, or functional rebuilds.
• Robust commercial insight and direct responsibility for revenue outcomes.
• Ability to thrive in ambiguous, fast-paced environments with high performance standards.
• Forward-thinking approach with practical experience in adopting emerging technologies.
• Background in data, insights, SaaS, or related B2B sectors preferred; market research experience advantageous.
• View of marketing as a core revenue driver rather than a support role.
• Commercially bold, enthusiastic about AI, and motivated by change initiatives.
• Commitment to maintaining elevated performance standards.

Benefits And Growth

• Multinational workforce across 16 global offices with opportunities for international transfers.
• Supportive work culture emphasizing work-life balance, flexible hours, and social activities like meetups, parties, and interest groups.
• Corporate Social Responsibility program offering two volunteering days annually, plus community mentoring, fundraising, and environmental initiatives.
• Competitive compensation including salaries from $225,000 to $300,000 based on experience, healthcare insurance, food vouchers, savings fund, generous holidays, and Core Hours policy.
• Comprehensive benefits package featuring health insurance options, 401k, paid time off, hybrid work arrangements, and additional perks.
• Extensive training and development programs at all levels, with strong internal promotion pathways across departments and roles.