VP of Demand Generation at Blink - The Employee App, Boston, United States

Lead global demand generation strategy and U.S. market marketing for a fast-growing HRTech SaaS platform, partnering with the CMO and executive team to drive pipeline, revenue, and team performance.

Key Responsibilities

• Define and lead Blink’s global demand generation strategy across the U.S. and EMEA, aligning marketing to revenue goals.
• Serve as strategic partner to the CMO and executive team, shaping company-level growth decisions.
• Lead, coach, and develop a high-performing marketing team using a data-driven approach.
• Act as senior marketing leader in the U.S., driving executive presence and cross-functional alignment from the Boston office.
• Partner with sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy.
• Own pipeline generation targets and marketing-sourced revenue contribution.
• Build and scale multi-channel programs across inbound, outbound, paid media, lifecycle, and partner channels.
• Unlock growth opportunities in paid search, paid social, video, and conversion optimization.
• Drive structured experimentation across audiences, creative, and funnel stages.
• Ensure marketing operations excellence including data integrity, attribution, automation, and reporting.
• Establish KPIs across the funnel and manage paid channel investments with strong ROI discipline.

Qualifications

• 8-10 years of B2B SaaS marketing experience with significant demand generation leadership.
• Proven track record driving measurable pipeline and revenue growth in mid-market and enterprise segments.
• Experience owning multi-channel demand engines including paid media, lifecycle, content, and outbound support.
• Strong analytical skills with deep understanding of attribution, funnel metrics, and ROI.
• Experience partnering with sales leadership to drive revenue outcomes.
• Modern strategic thinker who empowers teams rather than over-indexing on tactics.
• Executive presence and ability to operate as a trusted partner to the CEO.
• HRTech, Future of Work, or selling to HR/People leaders experience is a plus.

Benefits And Growth

• Competitive salary of $200k-$250k plus bonus and equity.
• Generous equity allocations with significant upside potential.
• 20 days leave plus public holidays.
• 401(k) plan.
• Private health insurance covering medical, dental, and vision.
• Enhanced parental leave.
• Additional time off between Christmas and New Year.
• Social events and supportive environment for growth and learning.