VP of Growth Marketing at Euromonitor, London, United Kingdom

The VP of Growth Marketing at Euromonitor International will spearhead the evolution of the marketing organization into a key revenue contributor, utilizing AI and proprietary data to enhance demand generation, brand positioning, and global strategies while leading a comprehensive marketing, communications, and events team.

Key Responsibilities

• Develop and implement a global marketing and communications strategy aligned with commercial objectives.
• Oversee go-to-market strategies for products and services with accountability for results.
• Establish a scalable growth marketing framework covering customer acquisition, expansion, and retention.
• Implement performance metrics, ROI tracking, and ongoing optimization.
• Construct and expand demand generation and account-based marketing in collaboration with sales.
• Manage product marketing including positioning, messaging, and adoption.
• Convert intent data, behavioral signals, and buyer insights into dynamic ideal customer profiles.
• Assume responsibility for marketing-sourced and influenced pipeline and revenue.
• Participate in commercial quarterly business reviews to report on marketing impact.
• Refine the global brand to position Euromonitor as a market and thought leader.
• Conduct a full brand refresh encompassing visual identity, tone, and a performance-oriented website.
• Improve standards for content, editorial, and design to align with insight quality.
• Promote executive media engagement and prominent thought leadership.
• Direct global communications, digital, content, events, and social strategies with commercial focus.
• Pioneer AI integration in marketing for search, discovery, personalization, content creation, lead scoring, intent monitoring, and reporting.
• Develop governance for responsible AI use ensuring quality, accuracy, and brand consistency.
• Detect market buyers via AI-driven intent signals.
• Design a global structure enabling regional teams to meet shared objectives.
• Balance global uniformity with local adaptability using playbooks, tools, and insights.
• Restructure the team to include expertise in growth marketing, operations, data, and AI.
• Foster a lean, efficient, AI-enhanced organization.
• Cultivate a culture linking roles to pipeline and revenue contributions.
• Manage the global marketing budget for optimal returns.

Qualifications

• Over 10 years of progressive senior marketing leadership in global, matrixed settings.
• Demonstrated success in collaborating with C-suite executives and shaping enterprise strategy.
• Advanced knowledge in growth marketing, brand management, and data-driven optimization.
• Background in leading transformations, repositioning, or organizational rebuilds.
• Robust commercial insight and direct accountability for revenue generation.
• Ability to thrive in ambiguous, fast-paced environments with elevated expectations.
• Forward-thinking approach with practical experience in emerging technologies.
• Valued experience in data, insights, SaaS, or related B2B sectors; market research is advantageous.
• View marketing as a revenue engine rather than a support role.
• Commercially bold, intrigued by AI, and enthusiastic about change.
• Maintain high standards for excellence.

Benefits And Growth

• Rare chance to construct a premier marketing function fueled by exceptional data during a critical phase of company growth.
• Opportunities for substantial scale, influence, and redefining contemporary B2B marketing practices.
• Hybrid work model.