Chief Marketing Officer (Fractional) - Demand Generation Partner at Maneva, Toronto, Canada

Fractional CMO or demand-generation partner sought to build and execute an inbound marketing engine that fills the sales pipeline for an AI manufacturing startup.

Key Responsibilities

• Design and run organic and content-led demand generation programs across email, social, content, SEO, webinars, and industry events.
• Increase inbound leads and advance prospects through the funnel to sales-ready conversations.
• Align with sales on lead quality, handoff processes, and conversion optimization.
• Identify high-leverage channels and create repeatable playbooks for reaching manufacturing decision-makers.
• Test messaging that directly addresses ICP pain points in the manufacturing sector.
• Provide visibility into pipeline sources and performance to guide resource allocation.
• Work within the existing stack (Webflow, Salesforce, Mailchimp, Buffer, AI creative tools) and prepare for future paid programs.

Qualifications

• Senior B2B demand generation specialist or agency with proven inbound pipeline experience for technical or industrial products.
• Deep familiarity with manufacturing, industrial automation, or adjacent sectors.
• Hands-on execution focus, running campaigns personally without heavy delegation.
• Strong grasp of organic and content-led growth strategies, with SEO, email nurture, and LinkedIn experience a plus.
• Comfortable working as an embedded partner within a lean early-stage startup team.
• Ability to move quickly, communicate clearly, and iterate based on data and sales feedback.

Benefits And Growth

• Fully remote engagement with flexible fractional or agency scope.
• Direct reporting to CEO and close collaboration with Director of Marketing and SVP of Strategic Sales.
• Compensation commensurate with experience and engagement scope.