USA Fractional CMO (b2c subscription) at Jobhire, Remote in United Kingdom

Remote fractional Chief Marketing Officer role focused on growth marketing and user acquisition for a B2C subscription AI job search platform, emphasizing ROI-driven strategies, analytics, and team restructuring to accelerate measurable growth.

Key Responsibilities

• Implement predictive channel-level unit economics for daily budget decisions
• Establish end-to-end funnel metrics from creative to activation across product, market, segmentation, and monetization
• Maintain weekly transparency via dashboards, test status, and next steps
• Execute a streamlined loop of hypothesis, testing, insights, and decisions
• Standardize experiments with defined metrics, budgets, kill criteria, deadlines, and go/no-go protocols
• Manage attribution stack, identify issues, and develop a plan to achieve 85%+ coverage with timelines
• Oversee spend across Google, Meta, and other channels using predictive ROI models
• Audit and restructure the marketing team, defining ownership areas, KPIs, and output per person

Qualifications

• Proven track record in scaling B2C subscriptions with personal accountability for MRR growth
• Strategic and hands-on expertise in ad platforms, data analysis, fast iteration, and ROI discipline
• Technical proficiency in events, pixels, data pipelines, attribution stacks, and integrations
• Experimentation-oriented approach with high testing velocity, strong learning loops, and competitor awareness
• Cross-functional collaboration across marketing, product, and engineering teams
• Ability to drive high-velocity iterations in segment, channel, offer, and monetization loops
• Skills in rebuilding strategic creative processes, restructuring media buying, and connecting marketing-product experiments
• Experience launching conversion-focused lead magnets

Benefits And Growth

• Join a mission-driven, fast-growing, and profitable global company
• Opportunity to scale business growth and positively impact people’s careers and lives
• Work with a high-caliber team from top organizations like McKinsey, Nexters, Gett, and Glovo
• Access to significant professional growth opportunities