USA Fractional CMO (b2c subscription) at Jobhire, Remote in United States

Remote fractional Chief Marketing Officer role focused on growth marketing and user acquisition for a fast-growing B2C subscription AI platform, emphasizing strategic planning, hands-on execution, and measurable ROI in a part-time contract capacity with potential for full-time transition.

Key Responsibilities

• Develop growth marketing strategy and analytics, including predictive channel-level unit economics for budget decisions
• Establish comprehensive funnel metrics from creative development to user activation, covering product, market, segmentation, and monetization
• Maintain weekly transparency through dashboards, test statuses, and action plans
• Execute a structured experimentation process: hypothesis formulation, testing, insights generation, and decision-making
• Standardize experiment frameworks with defined metrics, budgets, kill criteria, deadlines, and go/no-go protocols
• Optimize attribution systems, identify gaps, and implement fixes to achieve over 85% coverage with a clear timeline
• Oversee ad spend across Google, Meta, and additional channels using predictive ROI models
• Conduct team audits and restructurings to define ownership, KPIs, and individual outputs

Qualifications

• Proven track record in scaling B2C subscription models with direct responsibility for MRR growth
• Combination of strategic oversight and practical expertise in ad platforms, data analysis, rapid iteration, and ROI focus
• Strong technical proficiency in event tracking, pixels, data pipelines, attribution tools, and system integrations
• Emphasis on experimentation with high testing speed, robust learning cycles, and competitor intelligence
• Collaborative approach spanning marketing, product, and engineering functions
• Ability to drive high-velocity iterations in segment-channel-offer-monetization loops, rebuild strategic creative processes, restructure media buying, align marketing-product experiments, and launch conversion-oriented lead magnets

Benefits And Growth

• Join a mission-driven, profitable, and rapidly expanding global company dedicated to enhancing professional development and workplace satisfaction
• Opportunity to significantly contribute to business scaling and positively impact users’ careers and lives
• Work alongside an elite team of top performers from leading organizations like McKinsey, Nexters, Gett, and Glovo
• Access to substantial professional growth prospects within a high-performing environment