Remote fractional chief marketing officer position emphasizing growth marketing and user acquisition for a rapidly expanding AI-powered job search platform, focusing on ROI-driven strategies, predictive analytics, and delivering measurable results within the first 30-60 days.
Key Responsibilities
- Develop growth marketing strategy and analytics, including predictive channel-level unit economics for budget decisions.
- Set up comprehensive funnel metrics from creative development to user activation across product, market, segmentation, and monetization.
- Provide weekly transparency through dashboards, test status updates, and outlined next steps.
- Execute a streamlined process of hypothesis formulation, testing, insight generation, and decision-making.
- Standardize experimental frameworks with defined metrics, budgets, kill criteria, deadlines, and go/no-go decisions.
- Enhance attribution infrastructure, pinpoint issues, and devise a timeline to achieve over 85% coverage.
- Oversee advertising expenditures on platforms like Google and Meta using predictive ROI models.
- Evaluate and reorganize the marketing team, assigning ownership, KPIs, and productivity targets.
Qualifications
- Proven experience scaling B2C subscription models with direct responsibility for MRR growth.
- Combination of strategic oversight and practical execution in ad platforms, data analysis, rapid iteration, and ROI focus.
- Deep technical expertise in event tracking, pixels, data pipelines, attribution systems, and integrations.
- Strong emphasis on experimentation with high testing speed, robust learning cycles, and competitive intelligence.
- Collaborative approach spanning marketing, product, and engineering functions.
Benefits And Growth
- Join a mission-oriented, profitable, and high-growth global organization dedicated to enhancing career development and workplace satisfaction.
- Gain substantial experience in expanding business operations and positively impacting users’ professional lives.
- Work alongside an elite team of top professionals from leading firms like McKinsey, Nexters, Gett, and Glovo.
- Access excellent prospects for professional advancement and skill enhancement.