AI Marketing Assistant at Valsoft Corporation, Remote in United Kingdom

Support the marketing function by leveraging AI technologies to create compelling content, execute campaigns, and streamline workflows across digital and traditional channels for two B2B software brands.

Key Responsibilities

• Leverage AI tools including ChatGPT, Claude, Apollo and Clay to generate and refine blog posts, emails, social copy, case studies and product messaging.
• Plan and run AI-assisted campaigns on LinkedIn, Google Ads, email and organic search while monitoring and optimising performance.
• Administer and expand the HubSpot CRM, handling segmentation, nurture sequences, lead scoring and pipeline reporting.
• Perform AI-supported market and competitor research to uncover trends, content gaps and audience opportunities.
• Create short-form video, graphics and multimedia assets with AI creative tools in line with brand guidelines.
• Build and optimise landing pages for AEO, GEO and SEO content plus paid-search initiatives using AI keyword tools.
• Collaborate with Product and Customer Success to produce customer communications, release notes and onboarding materials.
• Track and report on marketing KPIs such as MQLs, email metrics, engagement and ROI via HubSpot and Google Analytics.
• Continuously evaluate emerging AI marketing tools and recommend efficiency improvements.

Qualifications

• Enthusiasm for AI applications in marketing with prior hands-on experience using AI tools.
• Strong copywriting and editorial skills to refine AI output into polished, on-brand B2B content.
• Familiarity with marketing automation platforms, ideally HubSpot, including workflows, segmentation and reporting.
• Data-driven mindset with experience setting up tracking and interpreting analytics.
• Knowledge of social media management tools and LinkedIn brand-building for B2B tech.
• Solid project-management ability to handle concurrent campaigns and deadlines.
• Collaborative team player with excellent written and verbal communication skills.
• Degree (or equivalent experience) in Marketing, Communications, Business or related field.
• Prior marketing role with demonstrable use of AI tools to increase output or efficiency.
• Hands-on HubSpot or marketing-automation experience; Google Analytics 4, Google Ads or LinkedIn Campaign Manager a plus.