Marketing Specialist at Prosci, Remote in Canada

Support the North American Marketing Team in developing and implementing comprehensive marketing strategies for enterprise and public sector programs to boost revenue and enhance client relationships at Prosci, a leader in change management solutions since 1994.

Key Responsibilities

• Assist in planning and executing full-cycle marketing efforts including strategy, implementation, and reporting for email, social media, events, and campaigns.
• Align marketing efforts with sales and training teams to meet revenue objectives and generate demand for enterprise solutions, advisory, and licensing.
• Evaluate regional performance with data insights to guide marketing strategies and resource decisions.
• Implement Account-Based Marketing for major accounts using tailored content and multi-channel interactions.
• Promote event registrations via emails, webinars, social media, and in-person activities.
• Target industry verticals through partnerships, event participation, and webinar delivery.
• Gather case studies, testimonials, and references for key sectors.
• Manage digital campaigns involving SEA, SEO, content syndication, and LinkedIn advertising.
• Curate social media content to establish Prosci as an industry authority.
• Coordinate with brand, content, and operations teams to localize global strategies for regional needs.
• Collaborate across sales, delivery, and operations for unified business alignment.
• Contribute to marketing plan development, budget management, and performance tracking.
• Monitor market trends, customer insights, and competitors to inform decisions.
• Handle additional marketing tasks as required.

Qualifications

• Collaborate effectively with cross-functional teams to achieve shared objectives.
• Communicate clearly and professionally to ensure team alignment.
• Plan and organize daily tasks to meet campaign timelines and priorities.
• Focus on results by owning deliverables and ensuring measurable impacts.
• Maintain high attention to detail in all marketing outputs.
• Experience with HubSpot or equivalent marketing platforms.
• Proficiency in Office 365, Salesforce CRM, LinkedIn Advertising, and LinkedIn Navigator.
• Familiarity with project management tools like Asana.
• Basic skills in design tools such as Canva or Adobe Creative Suite preferred.
• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
• At least 2 years in B2B professional services marketing.
• Proven track record in multi-channel B2B campaigns from ideation to analysis.
• Background in supporting sales with lead generation and nurturing.
• Strong written and verbal communication, including copywriting for diverse channels.
• Excellent organizational and analytical abilities for KPIs and ROI.
• French language skills advantageous.

Benefits And Growth

• Annual base salary range of $63,000 - $77,000 CAD based on qualifications and experience.
• Eligibility for bonus program.
• Remote work option in the US or Canada.
• Up to 4 trips per year for team meetings and events.