AI Marketing Assistant - Based in Spain or Portugal at Valsoft Corporation, Remote in Spain

Creative and technically confident AI Marketing Assistant supporting the Marketing team by using AI tools to drive content production, campaign performance and storytelling across digital and traditional channels for two B2B software brands.

Key Responsibilities

• Use AI-powered tools to generate, refine and optimise marketing content such as blog posts, email campaigns, social media copy, case studies and product messaging
• Design and execute AI-assisted digital marketing campaigns across LinkedIn, Google Ads, email and organic search, monitoring performance and adjusting targeting on real-time data
• Support the management and growth of the HubSpot CRM, including segmentation, nurture workflows, lead scoring and pipeline reporting
• Conduct AI-enhanced market research and competitor analysis to identify trends, content gaps and new audience opportunities
• Produce and edit short-form video, graphics and multimedia content using AI creative tools aligned to brand guidelines
• Assist in building and optimising landing pages for AEO, GEO and SEO content and paid search strategies using AI-driven keyword and content tools
• Collaborate with Product and Customer Success teams to create customer-facing communications, product release notes and onboarding materials
• Track, analyse and report on marketing KPIs including MQL generation, email open rates, social engagement and campaign ROI using HubSpot and Google Analytics dashboards
• Stay current with AI marketing technology developments and proactively identify new tools and approaches to improve team output and efficiency

Qualifications

• Genuine enthusiasm for AI technology and prior experimentation with AI tools in professional or personal settings
• Strong copywriting and editorial skills to transform AI-generated output into polished, on-brand content for a B2B audience
• Familiarity with marketing automation platforms, ideally HubSpot, including workflow creation, contact management and reporting
• Data-driven mindset with the ability to set up tracking, interpret analytics and make performance-based recommendations
• Experience with social media management tools and understanding of building brand presence on LinkedIn and other B2B channels
• Good project management skills and the ability to manage multiple campaigns and deadlines simultaneously
• Collaborative, team-first attitude with clear and confident written and verbal communication skills
• Ability to adapt tone and messaging when working across two distinct brands
• Degree (or equivalent experience) in Marketing, Communications, Business or a related discipline
• Experience in a marketing role with demonstrable use of AI tools to improve output or efficiency
• Hands-on experience with HubSpot and marketing automation platforms
• Familiarity with Google Analytics 4, Google Ads or LinkedIn Campaign Manager is advantageous